Results for Articles:
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/22/2016 4:00:50 PM
Fans of the show have watched attorneys plot and carry out strategic moves and countermoves. PR pros can take a page from the drama’s playbook.
7/22/2016 1:53:44 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
PR pros know the importance of networking, but these common missteps when connecting online can doom a relationship before it begins.
7/20/2016 1:46:15 PM
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
7/15/2016 1:45:18 PM
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
7/13/2016 1:45:05 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
The BBC comedy is hitting the big screen this summer, but communicators can gain more than just laughs from its characters. Check out these industry insights.
7/12/2016 1:46:52 PM
Improved relations with your target audiences and better website rankings have more in common than you think. Here’s why—and how—PR pros should combine these two campaigns.
7/8/2016 1:52:08 PM
The growing technology promises to be the most powerful communications tool yet. Here’s how you can use it to immerse your consumers in your organization’s stories.
7/7/2016 1:47:47 PM
Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.
7/5/2016 1:46:22 PM
Live streaming is huge, but many communicators are hesitant to add the tactic to their repertoire. Reconsider with these tips.
6/29/2016 1:51:02 PM
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
6/27/2016 1:52:55 PM