Results for Articles:
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
2/8/2016 2:48:43 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/5/2016 2:52:43 PM
Understanding those you serve and adjusting your strategies to fit makes business relationships much more fruitful. One PR pro shares wisdom from both sides.
2/4/2016 2:51:50 PM
Many news outlets are embracing the mobile social media platform as a way to get their content in front of younger audiences. Here’s why you should join them.
1/29/2016 2:52:33 PM
The GOP front-runner is no newbie when it comes to public speaking. His polarizing rhetoric aside, it’s tough to deny his ability to rev up an audience. Here are lessons for PR pros.
1/28/2016 2:51:31 PM
A major winter storm is bearing down on the East Coast. Fashion your comms strategy to handle whatever professional blizzard might come your way.
1/25/2016 2:48:17 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
For PR pros looking to grow as leaders this year, consider putting your team ahead of yourself as the best practice. Here a few ways to stay sharp on the leadership front.
1/15/2016 2:52:29 PM
PR pros and ad execs have long looked to David Ogilvy as a guide. His well-known approach to copywriting is considered imaginative and unorthodox. Here’s a spin on his 10 tips for writing.
1/15/2016 2:45:49 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/12/2016 2:52:27 PM
While there isn’t one, specific formula to use when answering tough questions, there are certain ways to make them less daunting. Here are examples of ways to respond.
1/8/2016 2:52:02 PM
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
1/6/2016 2:45:55 PM
Seemingly sane people around the nation flock to run the brand's obstacle courses. Why? PR and marketing pros can learn vital insights.
12/21/2015 2:49:19 PM
The Force is strong with savvy communicators. Here’s how you can gain the title of Jedi—er, PR Master.
12/17/2015 2:53:23 PM
One veteran PR pro gives several tips for landing the agency job of your dreams.
12/15/2015 2:53:32 PM