Results for Articles:
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
5/25/2016 4:00:27 PM
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
5/24/2016 1:53:12 PM
The mastermind behind ‘The Real Slim Shady’ can show PR pros steps to prepare—and missteps to avoid—to ensure that your next performance presentation is top-notch.
5/23/2016 1:48:34 PM
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
5/20/2016 1:52:45 PM
The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand?
5/17/2016 1:52:33 PM
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
5/16/2016 1:46:40 PM
Customer relationship management software can make media relations tasks less confusing and more efficient. Here’s how to make these tools work for you.
5/13/2016 1:51:44 PM
Managing communications for entrepreneurs is different than working with larger organizations. Here are several things to expect—along with how to make the most of it.
5/12/2016 1:51:06 PM
Sam Hinkie, the 76ers’ GM, wouldn’t lift his pinkie to reach out to the media in Philadelphia. It cost him his job. Can business leaders learn something useful about proactive PR from him?
5/6/2016 1:51:45 PM
Whether you’re scurrying to cement summer plans to boost your industry experience or are preparing for fall opportunities, these tips can help you stand out.
5/5/2016 1:53:16 PM
The commander in chief recently won favor for his entertaining remarks and jokes at the star-studded event. Here's what you can learn from him.
5/4/2016 1:52:10 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
You’re wondering: Should I put what kind of coffee I drink on my résumé? No. Just mention it in your cover letter.
4/25/2016 1:48:44 PM
Pitching and working with journalists is fairly straightforward, but it’s not easy to build a successful relationship. Use these power tips to ensure your news—and client—gets covered.
4/22/2016 1:52:09 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM