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Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
4/30/2016 5:00:39 AM
This week, 'Game of Thrones' in the social media landscape, advice for PR students and graduates, how brand managers are using emojis and more topped the list of this week's most-read stories.
4/29/2016 7:30:03 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
4/29/2016 4:00:14 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Journalists and social media users unleashed snark and criticism on the struggling GOP presidential candidate after he announced his running mate early.
4/29/2016 1:48:45 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
The next time your boss or client wants you to make a video about shoelaces or an image of insurance package to rack up online views, try these strategies instead.
4/26/2016 1:54:58 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
4/26/2016 1:49:59 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM
The baseball commentator isn't shy about sharing his personal views on social media, and it got him fired. Here's how Schilling's unwillingness to sensor panned out.
4/25/2016 1:51:37 PM
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
4/22/2016 1:54:17 PM
The African-American abolitionist will replace Andrew Jackson’s visage on the front of the paper currency. Alexander Hamilton remains on the $20 bill, joined by suffragettes.
4/22/2016 1:49:53 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
When it comes to outreach to women, an elected official and retailer have discovered this demographic has its own style of opining about their menstrual cycles.
4/14/2016 1:51:25 PM