Results for Articles:
See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.
8/5/2013 1:51:24 PM
Just because you built a fantastic brand journalism site doesn't mean people will visit it. Here are some ways to promote it and build a regular readership.
7/30/2013 1:46:59 PM
Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
7/25/2013 1:53:50 PM
Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
7/22/2013 1:52:12 PM
To succeed in brand journalism, your communication staff must take on a newsroom mentality. Here's how to get them to stop thinking like PR pros and start writing like reporters.
7/12/2013 1:53:22 PM
You and your team may be ready to launch a brand journalism site, but you won't get anywhere if your execs aren't on board. Here's how to get them on your side.
7/9/2013 1:46:00 PM
Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
6/11/2013 1:48:25 PM
Weber Shandwick’s chief reputation strategist, Leslie Gaines-Ross, offers some insight into the emergence of CEOs on social media.
4/19/2013 1:56:41 PM
Establishing yourself as a PR professional takes work. This advice might make it easier.
4/12/2013 1:57:51 PM
A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.
3/26/2013 1:54:26 PM
And she talked about what it’s like to work in the hospitality PR space.
3/13/2013 1:57:33 PM
A public relations executive explains what companies should expect when they hire a firm to help with social media.
1/8/2013 2:54:32 PM
Learn what will increase press release views, including headline length, keywords, hyperlinks and more, from Tom Becktold, senior vice president at Business Wire.
8/1/2012 1:55:38 PM
Learn how the firm handled the intense media attention in the moments after the Etch A Sketch story broke.
3/26/2012 1:56:33 PM