Results for Articles:
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/12/2016 2:55:23 PM
You're probably wasting hours and hours racking your brain for ideas or doing research to answer daunting questions. Try these tactics to become a much more efficient blogger.
2/11/2016 2:52:33 PM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
Ragan’s brand journalism workshops will help you establish your organization as a media outlet and publicize stories that matter to your audience.
2/10/2016 2:50:54 PM
We hear time and again: Don’t read your slides verbatim, make eye contact, and so on. Here are a dozen important presentation guidelines that tend to fly under the radar.
2/8/2016 2:54:31 PM
Get ahead of the competition, and make your speakers shine with clear, concise and compelling campaigns.
2/4/2016 2:50:14 PM
This week, stories that showed how to boost media relations prowess and perfect copy were top of readers' minds.
2/1/2016 2:51:44 PM
A great communicator is hard to find—and even harder to emulate.
1/28/2016 2:50:29 PM
The software giant has mastered brand journalism. Find out how it produces sterling content and encourages staffers to share it with their own social media networks.
1/27/2016 2:49:05 PM
This week, readers boned up on writing skills, PR tasks and social media tactics. Check out our most-read and shared stories below.
1/25/2016 2:49:57 PM
Timing can be play a crucial role in landing a new job, but it isn’t the only factor. Some recruitment agencies suggest relying on data. Here’s are dozens of available positions to get you started.
1/22/2016 2:53:47 PM
A lot can be learned from a great public speaker. One of most eloquent speakers, Dr. Martin Luther King Jr., is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
1/20/2016 2:47:05 PM
The president’s address to Congress grabbed widespread attention in political circles and beyond. PR pros should know the basics of writing about the 2016 campaign. Follow these tips.
1/18/2016 2:45:06 PM
PR pros and ad execs have long looked to David Ogilvy as a guide. His well-known approach to copywriting is considered imaginative and unorthodox. Here’s a spin on his 10 tips for writing.
1/15/2016 2:45:49 PM