Read it at PRBreakfastClub.

Plan to improve your personal life in the new year? What about your professional life? In case you need a little help in that category, PRBreakfastClub’s Jeff Esposito shared 10 resolutions for PR professionals. “Break out the Pepto,” Esposito writes, “these resolutions may be a tough pill to swallow.” Here’s one: “Screw your brand.” Huh? Read more.