Transparency is highly valued in corporate America, but unfortunately it’s not always practiced. Some companies are simply more candid than others.
thinks that “clear and transparent language in investor letters is indicative of reliable performance.”
Based on those criteria, the agency ranked the ten least candid companies in America.
Here’s the list:
1. Cigna Corp.
2. Humana Inc.
3. Hewlett-Packard Co.
4. Bank of America Corp.
5. L’Oreal S.A.
6. Avon Products Inc.
7. Tim Hortons Inc.
8. Cisco Systems Inc.
9. American International Group, Inc.
10. ConAgra Foods Inc.
One trait the shareholder letters of all these companies shared was “a large amount of unspecific jargon,” according to Rittenhouse. The least-candid company on the list, Cigna, used “rhetorical nonsense,” the agency said.
It’s pretty interesting that the list is made up of companies in just a handful of industries: insurance, beauty, banking, food and tech.
24/7 Wall St.
notes that Rittenhouse’s rankings didn’t take other potentially enlightening resources, such as CEO statements and SEC filings, into account.
[RELATED: Ragan's new distance-learning site houses the most comprehensive video training library for corporate communicators.]
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to find out more about why these companies topped the list.
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