You often hear (or read) about a terrible PR pitch, but have you ever seen one?

Now you can—sort of.

Adam Sherk, a PR and search engine optimization consultant, created an animated video depicting one terrible interaction with a reporter and a PR professional. It’s a bit extreme, but definitely an example of what now to do.



(For the other side of the coin, read “16 ways reporters drive PR people nuts.”)

Chances are, you’re not that guy, but you might want some assistance on how to better pitch the media—from traditional reporters to bloggers. Here are 10 resources from PR Daily:

7 elements of a nearly perfect pitch

Perfect PR pitches: NYT tech columnist picks his favorites

11 reasons your pitches hit the trash bin

How to pitch bloggers via Pinterest

The anatomy of a pitch email

5 pitching tips from TV journalists

How to pitch your local food writer

Pitching Notes, the Yelp of the PR industry

The dos and don’ts of pitching mom bloggers

8 ways pitching a reporter is like dating