Results from The Creative Group Hiring Index for Marketing and Advertising Professionals
reveals a mixed forecast for the third quarter job outlook.
While 11 percent of executives plan to hire full-time staff in Q3 (up 1 percent from Q2), they seem to be having more difficulty finding skilled professionals. Just over half of the executive respondents said that it’s “challenging to find skilled creative professionals today.” That’s up 10 percent from the previous quarter.
Social media, account services and Web design/production professionals figure to be in the greatest demand at these companies—which remain confident in future growth. Eighty-nine percent said they are confident in their companies’ growth prospects in Q3, which is down two points from the previous quarter.