They say everything’s bigger in Texas, so why not a Texan’s apology.

Teenager Mac Breedlove (real name—apparently McLovin was already taken) of the Lone Star state was forced to apology to passengers aboard a Southwest Airline flight after having cut the early-boarding line where he and his lacrosse teammates were traveling for a tournament.

But this was no ordinary apology.

After his coaches caught the ill-mannered act, they arranged with crew members to have the adolescent make his amends publicly over the plane’s P.A. system.

And when the teen’s simple apology didn’t cut it, he was forced to read a formal letter provided for him.

In an interview with ABC, Breedlove later divulged: "My coaches taught me a valuable lesson in life in a very creative way. Just be patient."