Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
A “Saturday Night Live” season premiere is bittersweet. The laughs are welcome, but the disappearing faces are an unfortunate repercussion. (We miss you, Kristin Wiig.) Alas, while Jason Sudeikis’ return to the program—and portrayal of presidential hopeful Mitt Romney
—brought a smile to my face, it’s another “SNL” alum’s rendering of the GOP nominee who has our vote this sketch comedy election season. Watch as Jimmy Fallon responds on the former governor’s behalf to his recent “47 percent” controversy
[Related: How Romney reacted on social media to “47 percent” remark]
Of course, Romney has since responded. During a Univision forum on Wednesday night, he told constituents that his “campaign is for the 100 percent of America
.” And then he told them again, and again, and again.
Regardless of how many times Romney repeats himself, the candidate faces a serious problem among voters: Most can’t relate to him. According to an Esquire and Yahoo! News election poll
, three in four Americans don’t feel they have much in common with the GOP candidate.
Maybe Gov. Romney can score a few extra votes on Election Day from people who fail to read the names on the ballot accurately. That was an issue for a number of New Yorkers last Thursday; they were provided large magnifying sheets
to read the candidates’ names, which were printed in 7-point type.
Speaking of reading, if you belong to any book clubs, the one and only Oprah offers a list of some surprising guests you should consider inviting
Is there a bacon book club? If so, count me in. Until then, I’ll enjoy a tantalizing review from Woman’s Day
on how the best bacon brands and varieties
[Related: Bacon becomes currency for new Oscar Mayer campaign]
Though I suppose Regis Philbin can teach us how to really fry it up. The longtime TV personality is returning to daytime
as a monthly guest/co-host in Rachel Ray’s kitchen.
isn’t concerned with getting in the kitchen. It just wants to get in your bar. The online media hub is going pub, embarking with staff on its first pub crawl through some of the top ad shops’ in-office bars
Given that these kids are still in high school, I’ll assume the students behind IAM Advertising won’t be included on the pub crawl. However, they do have reason to cheers. The accredited agency just signed its first paying client
: The National Black Programming Consortium/BlackPublicMedia.org. They’ll team up to promote the PBS documentary series, "DC Met: Life Inside School Reform."
I don’t know if she’s even old enough to be in high school, but the video of a show-stopping young girl belting out Whitney Houston’s “I Will Always Love You” over a grocery store karaoke machine
has gone viral. Shouldn’t there be someone pressing a button to spin a chair around or something?
Meanwhile, my head is spinning after hearing of anti-Islam advertisements set to be put up in New York City subways
reports that the ads from the American Freedom Defense Initiative
, which are slated to appear next week, read: “In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad.”
Guess that’s one way to capture an audience’s attention. MarketingProfs
, however, recommends you try these five storytelling ideas
for your brand or client content.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.