Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
I can’t speak for anyone else, but in my childhood home, pa’s brush
with the law wasn’t ideal conversation for the dinner table, nor at bedtime. Thankfully for kids today, Melissa Higgins is pushing that conversation forward. The children’s author has penned “The Night Dad Went to Jail: What to Expect When Someone You Love Goes to Jail
,” a picture book described by one reviewer
as a “gentle but honest book covering a topic important to far too many young readers.” (via Happy Place
For other, let’s say, interesting works of children’s fiction, here’s a list of seven other “WTF” kids’ books
to consider for story time.
I’ll wait for the movie versions of those titles. In the meantime, I’ll start
watching The Daily Beast
’s collection of the top film adaptations of literary classics
For brands, however, Forbes
insists that the story is about to change. Avi Dan writes
, “Good advertising has always told stories about brands, but now the business model itself is becoming the brand story.”
Meanwhile, more and more brands are choosing to tell their story through pictures, using photo-sharing platforms like Instagram. Such was the case with holiday revelers last week. While it might be difficult to recount exactly what occurred at the first Thanksgiving, the record-breaking 10 million photos shared on Thanksgiving 2012—at a rate of 226 pictures per second
—should make narrating this year’s Turkey Day much simpler.
RELATED: A complete guide for brands on Instagram
Sales figures have provided the story for retailers so far this holiday season, and it appears Cyber Monday had a happy ending. According to early reports from IBM Benchmark, online sales spiked 26 percent
by mid-afternoon compared to the same period last year.
RELATED: Cyber Monday mobile sale have jumped 260 percent
Combatting the consumerism of Cyber Monday
, charities have introduced #GivingTuesday
. What better way to give than with any one of these 12 holiday gifts that give back
RELATED: The cost of “The 12 Days of Christmas’ jumps 6.1 percent
Durex is also giving back. Through Dec. 1 the brand is donating one condom
to charities dedicated to preventing the spread of HIV for any tweet of the #1share1condom hashtag, as well as any share of the World AIDS Day image or video found on the company’s Facebook page
Speaking of Facebook, if you’ve felt an overwhelming amount of anxiety recently, you might want to cut back on the number of friends you keep on the social network. A study by the University of Edinburgh
found that users with the longest list of digital acquaintances were the most stressed.
Also, you can quit posting that Facebook privacy message to your profile to ensure that the site doesn’t use anything you’ve written without your permission. Reports Time
, the “Copyright Meme” was all a
With the clip already spreading online, it could prove to be a viral mistake of another kind for FOX News anchor Jon Scott, who abruptly ended his interview with Pulitzer Prize-winning journalist and author Thomas Ricks after Ricks referred to the network as “operating as the wing of the Republican Party
” while discussing the station’s “hyped” coverage of Benghazi.
RELATED: TV exec ends interview abruptly, worsening PR crisis for BBC
The hyped popularity of augmented reality (AR) has given way to some remarkable campaigns in the last year, of which Business Insider
names the 12 best
RELATED: Report names the best commercial of 2012
While we’re exploring other realities, how about one in which Don Cheadle plays an overzealous Captain Planet? The Oscar-nominated actor reprises his role as the blue-skinned superhero gone mad in this sequel
to Funny or Die
’s liberal adaptation of the childhood favorite. Watch below, and be sure to see the first installment here
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.