Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Between ceaseless “Harry Potter” marathon weekend events, ABC Family is also known to dabble in original programming. One of those programs is a show titled “Switched at Birth” about two girls accidentally, well, switched at birth. Fueling drama to the already enthralling plotline, one of the daughters (Daphne) happens to be deaf, developing quite the knack for lip-reading.

What does this have to do with football? Nothing really. I just wanted to share how grateful I am that whoever lip-read these clips from the NFL wasn’t remotely as skilled as Daphne. Otherwise, the resulting video wouldn’t be nearly as comical to watch:



Speaking of the NFL, as the remaining teams vie for one of two available spots in the imminent Super Bowl, advertisers are vying for commercial clout with spots of their own. Nevertheless, for those of us who can’t afford the steep price of advertising during the Big Game, there are still valuable rules we can gather to apply to our marketing strategies. Business Insider provides us with its 10 takeaways.

Whether it’s a part of your marketing strategy or perhaps for personal use, BuzzFeed‘s hilarious stock photo guidelines are much simpler: never use any of these concepts.

Scrabble and language researcher Joshua Lewis contends modern rules of the game and its current dictionary of acceptable words has made it easier to play. Thus, he suggests newly recalculated values for letters.

The calculations behind rankings on social content sharing site Reddit are equally as complicated, although ScienceBlogs’ Matt Springer makes a valiant attempt at explaining the math behind so-called upvotes. (via Boing Boing)

RELATED: A Reddit cheat for PR and marketing pros

Switching our studies now from math to vocabulary, HubSpot offers marketers the ultimate glossary of salesforce terminology.

RELATED: Journalists identity the worst PR jargon

Now for a lesson on grammar and writing, we turn to advice columnist Pauline Phillips, better known as the author of “Dear Abby.” Phillips sadly passed away this week at age 94, but her words live on. While The Daily Beast remembers Phillips with its open letter to the late writer, New York magazine highlights some of her best replies.

Quite frankly, “Dear Abby” was awesome. I say that because I’m an extraordinary person, at least according to Inc., where Jeff Haden outlines 10 things and phrases extraordinary people say every day.

Extraordinary might be a bit of an overshot for American Airlines’ newly unveiled logo. Reports The Huffington Post, the logo is a part of an effort to revitalize the brand. Says chairman and CEO Tom Horton of the company’s sleeker look: "… we've been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we've made to modernize our airline on the inside."

RELATED: 5 safeguards for avoiding a brand logo debacle

Red Robin is also making modifications, although they’re simply to its menu. Ahead of St. Patrick’s Day, the restaurant is rolling out its new Irish Beer Shake made with Guinness, Jameson, and chocolate ice cream. The eatery previously made a splash with diners when it launched its first beer shake made with Samuel Adams during Oktoberfest.

Shaking things up on Craigslist, meanwhile, is a really creepy ad discovered by HappyPlace that promises nothing creepy will happen. Right—and Mondays are my favorite day of the week.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.