My husband and I are not outdoorsy people. Don’t get me wrong; we think
nature is beautiful, but we haven’t spent a lot of time setting up
tents, cooking over a campfire and spending nights under the stars.
Last week, some of our friends were camping at a nearby site and invited
some of us over for dinner (pizzas cooked over a fire – yum!). Although
I don’t have a lot of experience roughing it in the great outdoors (or
), there are a few public relations and marketing lessons I took away from the experience.
1. Your experience is directly related to your investment. If you decide to save money and skip on buying an air mattress,
you might not sleep so well that night. In the same way,
if you choose to cut costs by opting out of a blog on your website,
your business is the one missing out on valuable SEO.
Of course, I understand budgets are tight. In camping or glamping, if
you don’t have everything you need, you can ask around and borrow the
important gear you’re missing. When it comes to public relations and
marketing, you can ask around by researching strategies and tactics
online. You can do it yourself until you can afford to hire someone to
help write pitches, handle social media management, and so forth.
2. Be prepared. Don’t just show up in a forest and
pitch your tent (or park your RV if you’re glamping). Research the area,
look into permits that you need to get, plan your meals, and pack for
emergencies. Similarly, don’t just start cold calling journalists
about your business. Make sure you have a strong website, research who the best media contacts are, spend time carefully crafting pitches, and
create a social media management plan. Anticipate journalists’
needs by having high-res images available and a press kit ready. Before
you start “doing,” create a plan, figure out the order of the tasks you need to complete and then get to work.
3. Don’t be afraid of hard work. When you’re
camping, you need to pitch your tent, prepare your meals with limited
supplies, and walk a little further to use the restroom. It’s important to put sufficient time and energy into living in the
great outdoors. When it comes to public relations and
marketing, you should similarly invest ample time and energy into
your business. Getting the word out about your business through media
pitches, blogging, social media management, and the like is hard work, but it’s
necessary for your company’s success.
Have you spent much time in the great outdoors? Can you think of any
additional public relations and marketing lessons from camping or
glamping that I’ve forgotten?
Emily Sidley is senior director of publicity at Three Girls Media, Inc.,
a boutique public relations and social media management agency located
in the heart of California’s Silicon Valley. A version of this story
original appeared on the company's blog.