Up to now, peanut butter had simply been living in the shadow of its more popular sandwich counterparts.
Sure, the two seemed to get along "smoothly
," but like any relationship, it hit the occasional rough patch, as well.
However, when PB decided it would no longer sit idly by while J stole the limelight, it might not have realized the pressures that come with taking center stage. No wonder Peanut Butter & Co.
is hiring a associate brand manager
to help spread the word.
Candidates for the fast-growing brand based in New York City will help analyze sales and implement promotions while coordinating research and working with its advertising agencies.
It’s "crunch time
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