Olive oil marketers, manufacturers suing Dr. Oz

The celebrity physician is no stranger to reputational crises. Here’s the latest on pending litigation over his segment ‘Is your olive oil fake?’

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Celebrity physician Mehmet Oz is in a slippery situation.

In a lawsuit filed this week, the North American Olive Oil Association (NAOOA) alleges that the TV host—known to millions as Dr. Oz—made false claims about what constitutes “fake” olive oil.

Forbes reports that the NAOOA—a not-for-profit trade association representing marketers, packagers and importers of olive oil—is suing Oz over remarks he made in a May 2015 segment.

From Forbes:

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