Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Like an astute Mister Miyagi passing down his fundamental lessons to a young Daniel-san, Don Draper provided his one-time protégé Peggy Olson a perfect storm of industry savvy and Bette Milder wind upon which she spread her wings and flew away.
Unfortunately, Don’s example has yet to wax-on to his chauvinistic peers. Sadly, his exuberant pupil will not be flying higher than an eagle. While audiences tuning in to the season six premiere of “Mad Men”
will learn more of Peggy’s small-screen fate, the incarnation of her character’s real-life and present-day counterparts have struggled to find their footing, although not for lack of trying and/or need. Making a case for more “Donna Drapers,” The Denver Egotist
reports that although an overwhelming 80 percent of all household purchases are determined by women, a mere 3 percent of the nation’s advertising creative directors are female. Even worse, 90 percent of lady consumers don’t feel understood by brands.
RELATED: 'The top jobs often elude women'
Is it any surprise then when we come across past work like this unapologetically sexist ad
for Addressograph from 1970? The business correspondence company touting “plastic plates” claims its product could save you from “a waste of mail … And female,” as it "won't get tired or confused" like your undoubtedly female secretary, not to mention “for a fraction of her paycheck.”
While I reckon women will see their heyday in the near future, Advertising Age
attests work-from-home bans like those imposed at Yahoo
and Best Buy
will never fly in the marketing biz.
RELATED: Study suggests PR is not a telecommuting industry
If your workplace does permit telecommuting, don’t let your boss catch a look at BuzzFeed
, which humorously chronicled the secret life of remote employees.
As someone who often works remotely, I understand the need for a change of atmosphere. But if the nearest café is too far a trek to change out of your sweats (kidding—like I’d ever bother wearing pants when working from home), a new web app may prove helpful. According to Lifehacker
provides that same ambient coffee shop noise to rev up your creativity, while probably saving you a few bucks on coffee.
Meanwhile, Pizza Hut is all about saving time. Reports MediaPost’s Marketing Daily
, the restaurant chain is conducting 140-second interviews at South by Southwest (SXSW) to hire its new digital media manager.
Speaking of SXSW, Adrants
provides five tips for keeping atop of all the buzz from, and surrounding, the festival.
RELATED: 6 tips for South by Southwest newbies
A new petition at Change.org
from two mom bloggers has certainly sparked some buzz. ABC News
reports that Lisa Leake and Vani Hari are asking Kraft to offer Americans the same additive-free Macaroni & Cheese sold in Europe. They claim the additives, yellow dye 5 and yellow dye 6, serve merely "aesthetic purposes."
RELATED: Mom bloggers and brands: What they want, what you need
The parent war raged on further thanks to Planned Parenthood. Reports New York Daily News
, the organization blasted the Bloomberg administration in New York for its citywide ad campaign that shames teen parents and their kids.
Walmart felt the shame after a dad discovered a knife embedded in his 2-year-old’s Elmo birthday cake that he’d purchased from the retail giant. According to The Huffington Post
, the father is taking legal action against the company, but he still plans to shop there and “won’t hold a grudge.” The incident prompted a swift apology from the company, which has considered pulling knives from its in-store bakeries.
From one form of pulling to another: Publishers Weekly
is polling its readers on “The Great American Novel.” Cast your vote here
As for the “Great White Way,” NBC’s struggling series about Broadway, “Smash,” saw its ratings dip to new lows, reports The New York Times
; however, viewers tuning in to this past week’s episode saw an upbeat number about the celebrity PR machine. Watch the appropriately titled “Public Relations”:
Seems music must be in the industry air. Just ask Daniel Davidzon
, a PR and communications professional who is spitting lyrics and marketing know-how to spread word of what claims to be the “first-ever theme song dedicated to the art of the pitch.” Watch a video of Davidzon perform his originally penned rap track, “Pitchin’ Ain’t Easy,” below:
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.