It’s a mistake that pretty much all Web editors will make at some point: They’ll press “publish” on a story that shouldn’t be published.
I did it when I worked in that position for the Chicago Sun-Times
; my colleagues followed suit at various points.
Yet perhaps it has never been done with the unfortunate visibility that some poor Web editor achieved yesterday at my former rival, the Chicago Tribune
Someone there published a front-page story on the site that was clearly a dummy story, titled “Headline test here” and featuring dummy copy along with a picture of a gray kitten.
The team noticed it within minutes and issued the following apology via Twitter:
loved it, calling it “the best internet mistake
.” They also published a Q & A with the Trib editors
on duty at the time. The editors were good sports about the whole thing, and they clearly have a sense of humor about it.
[RELATED: Hear how top companies adapted to digital PR industry changes at this August event.]
Some good may come of the snafu. The cat, named Benton, is up for adoption here