Even the world's oldest, most established organizations need new members to survive.
To that end, the Freemasons, a secretive, centuries-old organization known for its powerful members (George Washington was one) and the conspiracy theories
about its impact on history, is looking for a youth ambassador to appeal to 20-somethings.
Spokesman Julian Rees issued the following statement:
Freemasons do have something of an image problem with most members of the public thinking of us as a load of white-haired old men in tweed jackets. We want
to say, enough of that, it's 2013, let's start reaching out to all the wonderful young people out there and let's start making them aware of how becoming a
Freemason can help them in life.
Rees stressed that the Masons are open to anyone over the age of 18, male or female, regardless of race or religion.
the Daily Mail:
The ambassador will be expected to highlight the good work and other aspects Freemasonry can offer to younger adults and attend public appearances to
recruit new members.
The successful applicant for the UK post does not have to already be a Freemason though they will be expected to become one and it is initially a voluntary
The Freemasons' move could easily be compared to attempts by another centuries-old institution, the Catholic Church, to connect with social-media-savvy
millennials. Those efforts have paid off to a degree
, so perhaps the
Masons are on the right track.
Hear powerful case studies from The Coca-Cola Company, Walmart and Whole Foods Market in October at Microsoft's HQ.]