Print isn’t dead yet, and it will likely stay alive as long as Playboy
The lad mag that Hugh Hefner launched in 1953 will stop putting out its print product over chief executive Scott Flanders’ “dead and buried body,” according to comments he made to the Los Angeles Times
His comments come despite the fact that the magazine itself isn’t exactly making money the way it used to.
"We are tracking toward breaking even with the U.S. magazine for 2014," he told the L.A. Times
is looking to position itself in an increasingly competitive media landscape, and the crux of the L.A. Times
article centered on its efforts to cement a reputation as a purveyor of sophistication.
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That’s fine, but part of being sophisticated is being up with the times. And the times are saying that print is dying a slow death. So, does it make Playboy
appear out of touch to be standing staunchly behind the print product?
After all, the publisher of rival gentleman's magazine Penthouse
just filed for Chapter 11 bankruptcy protection
Or does it make the magazine appear to be true to its roots and, by proxy, the brand? Certainly some on Twitter were celebrating the commitment to print:
What do you think?