This is why you should enter the PR Daily Media Relations Awards:

Media relations can be a thankless job.

Often, your email pitches are left unanswered or, worse, you call a reporter and catch him on deadline. When you manage to pique the interest of a newsroom, you become a reporter’s go-to resource—sometimes at the oddest hours.

Ever answered an email on the weekend, at 11 p.m.? Exactly.

Meanwhile, you’re navigating legal departments and executives and, of course, their jargon. And when you do score coverage for your client, you’re just doing your job.

Well, it’s about time someone recognized that hard work.

That’s what PR Daily is doing with its first-ever Media Relations Awards—recognizing your hard work in a variety of categories, including:

· Best Branding or Positioning
· Best Crisis Communications
· Best Event or Stunt
· Best Integration of PR in a Business Campaign
· Best Issue/Cause Advocacy Campaign
· Best Online Newsroom
· Best PR Campaign
· Best PR Innovation
· Best Product Launch
· Best Response to Breaking News
· Best Use of a Celebrity or Personality
· Best Use of the Internet or Digital Tools
· Best Use of Social Media
· Best Use of Video
· Best Website
· Grand Prize Media Relations Campaign of the Year

See the category descriptions here.

Each category winner gets a free registration to any of our major 2013 conferences (up to an $1195 value). The grand prize winner gets FIVE free conference registrations to give to clients or PR colleagues.

Get your entries in by Oct. 5 to avoid late fees.