Results for Articles:
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
10/23/2014 1:45:13 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
10/20/2014 1:51:32 PM
With Sunday’s news that a health care worker in Dallas has contracted the deadly infection, would one voice leading the charge be helpful?
10/16/2014 1:45:51 PM
Brand managers who fight back against negativity from customers often serve to stoke the fire and find themselves in a bigger PR crisis. How can pros turn down the heat?
10/13/2014 1:46:09 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Stephen A. Smith issues mea culpa 'making the most egregious error' of his career. Were the tone and wording sufficient?
7/30/2014 1:48:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Video uses 'Lego Movie' song 'Everything Is Awesome' to shine light on Shell's commitment to arctic drilling.
7/25/2014 1:56:00 PM
Call center gaffes by Comcast and DirecTV sparked huge coverage and angry responses on social media, illustrating the reach of reputational damage in the click-and-share era.
7/24/2014 8:00:00 PM
Justine Sacco, the former Match.com corporate communications director who made a number of questionable tweets, will be the new PR head for a relaunched Hot or Not.
6/18/2014 1:54:11 PM
The photographer who took the photo has set out to correct the misappropriation of her image. The Nigerian man who initially combined the photo with the hashtag says he meant no harm.
5/13/2014 1:47:06 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM