Results for Articles:
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/3/2016 1:59:48 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
4/27/2016 1:49:11 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Although there can be gray areas in communications, there are some definite taboos when managing clients and the media. Etiquette is important. Here are a few rules to adopt.
4/19/2016 1:51:10 PM
Working in communications can be exciting and satisfying, but that doesn’t mean a career in public relations is all roses. Here are a few common challenges.
4/15/2016 1:49:00 PM
Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears.
4/14/2016 1:49:25 PM
Whether you’re terrified of speaking in front of an audience or a seasoned presenter looking for ways to improve, these tips can help you ace your next speech.
4/12/2016 1:48:05 PM
Media relations skills in 2016 aren’t all that different from what they were 30 years ago. PR pros shouldn’t lose sight of this. Here are a few rules of engagement.
4/8/2016 1:49:56 PM
Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.
4/5/2016 1:49:33 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Marketers often speak publicly, and media relations pros know the importance of making a good impression on an audience. To make a bigger effect, consider this author and speaker’s advice.
4/1/2016 1:56:23 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM