Results for Articles:
A media list is like a blueprint for a house. It should be carefully measured and considered before starting your project.
4/16/2015 1:52:56 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/15/2015 1:51:50 PM
Someone miscommunicated or made a mistake. The reporter got mad. Someone may have cried. What comes next?
4/14/2015 1:52:28 PM
Baseball players go to the hall of fame if they're successful in 30 percent of their at-bats. Why should PR pros be expected to get a hit every single time they reach out to reporters?
4/13/2015 1:49:21 PM
Though the fictional account executives at Sterling Cooper focus on advertising campaigns, PR pros can glean knowledge from their successes and failures.
4/13/2015 1:48:41 PM
PR and marketing pros, beware: An upcoming change to Google’s algorithm will affect brand search results.
4/9/2015 1:51:07 PM
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
4/8/2015 1:52:03 PM
If you think you're a publicist simply because you promote things on social media and send out press releases, think again.
4/8/2015 1:51:09 PM
When a reporter doesn't arrive on time, shows up dressed a little too casually, bristles at being corrected or otherwise acts unprofessional, it can be a pain.
4/7/2015 1:52:16 PM
Hoping to start some partnerships with bloggers? These tools can help take some of the stress out of the process.
4/2/2015 1:52:52 PM
Opting to shut out your competitors can be detrimental. Instead, join a community of PR practitioners, and everyone, including you, will benefit.
4/2/2015 1:51:33 PM
On April Fools' day, a good many brands will issue hoax announcements. Here's why you shouldn't.
4/1/2015 1:52:43 PM
A huge part of the job of PR is turning data into narratives, and vice versa. Here's how to pull it off elegantly.
4/1/2015 1:51:41 PM
Top executives aren't required to step up and communicate in every scenario, but there are a handful in which their presence is a huge boon, if not a necessity.
3/31/2015 1:52:31 PM
According to this PR pro, telling people that PR is something that can be knocked out in no time is misleading.
3/31/2015 1:51:37 PM