Results for Articles:
The creative process varies by individual, but virtually everyone needs an occasional jump-start to get the innovative synapses firing. Try (or adapt) these mental sparkplugs.
5/23/2013 1:59:32 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
5/17/2013 1:52:53 PM
Landing the opportunity to write a guest post on someone else’s blog is just the first step in the process. There are etiquette rules to follow to ensure you’ll be asked to blog again.
5/16/2013 1:52:08 PM
Positioning yourself for success entails more than just preparing your talking points. Getting to know the interviewer—and the story angle—will start you off right and help keep you on target.
5/15/2013 1:48:01 PM
Odds are high you’ll hear from reporters regularly if you possess these skills.
5/13/2013 1:46:24 PM
The publisher of this website tells how one freshly minted, just-out-of-school candidate did everything dead wrong.
5/10/2013 1:54:26 PM
As online communication expands in multiple directions, public relations pros need new arrows in their professional quivers. Consider these …
5/8/2013 1:52:38 PM
After reviewing Joe Navarro’s ‘What Every BODY Is Saying,’ a professional media trainer offers a handful of highlights for communicators.
5/8/2013 1:45:34 PM
Your next internship could be a smart career move. Or, the kiss of death if you make the following mistakes. Listen up.
5/7/2013 1:51:15 PM
In the rush to compete for new business, take time to ask yourself: Is this new client the perfect fit for your firm?
5/6/2013 1:47:24 PM
PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.
5/3/2013 1:52:18 PM
Stop shooting off press releases and hoping for the best. This PR pro swears this approach will get you on a reporter's good side.
5/2/2013 1:49:32 PM
The author says his firm looks for these characteristics when hiring someone new. Do you agree with his take? Do you fit the mold?
4/30/2013 1:50:59 PM
If you want to win coverage for your client or company, avoid these bad PR practices.
4/26/2013 1:59:43 PM