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Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
12/11/2013 2:45:56 PM
The former political prisoner and South African president spent most of his 95 years fighting oppression. He shared wisdom that could apply to politics, PR, communications, or many other walks of life.
12/9/2013 2:47:16 PM
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
Tips on everything from how to get the audience to like you, to how to make yourself feel more confident, to how to make sure the audience remembers your points.
12/4/2013 2:51:27 PM
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
12/3/2013 2:51:06 PM
Whether they imply something that probably isn’t the speaker’s intent, are overused, or are simply offensive, these terms are all highly problematic.
12/3/2013 2:45:48 PM
An experiment proves that a few differences in body language can make a huge difference in how well an audience takes in what a presenter says.
11/27/2013 2:47:59 PM
Even if you get everything else right—the communication channels and tactics—these oversights can make your well-laid plans go awry.
11/26/2013 2:51:24 PM
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
11/22/2013 2:52:40 PM
Big firms have more resources they can use to seduce you to their side, but that can come at a cost of money, time, and reputation.
11/22/2013 2:51:26 PM
Sometimes landing the big client you wanted turns out to be a huge headache. Keep an eye out for the warning signs.
11/15/2013 2:52:28 PM
One slip-up and something very precious (or at least very expensive) can go to pieces.
10/31/2013 1:52:19 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Your boss may be narcissistic or a psychopath—literally. A look at the top 10 professions with the most psychopaths, and the red flags to look for.
10/29/2013 1:51:33 PM
If you’re hiding away your light or stitching together pieces of bad ideas long buried, consider changing your costume.
10/28/2013 1:51:53 PM