Results for Articles:
Auugh! Don't tell us there's another generation out there with its own marketing rules. Fear not. You're going to have fun reaching out to these kids.
9/30/2016 1:59:38 PM
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
9/29/2016 1:48:29 PM
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
9/28/2016 1:48:20 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Business leaders mistakenly think PR is only about making phone calls and landing segments on 'The Today Show.' For the sake of your career, it's time to set the record straight.
9/14/2016 1:49:00 PM
How do brand managers know if they’re reaching consumers? One study says it has to do with brand strength. Here’s what that means.
9/8/2016 1:48:56 PM
Blasting out press releases won't get you far in today's crowded media landscape. Here's how PR pros can better understand and connect with their audiences.
9/7/2016 1:48:08 PM
PR has never been just media relations. Now, in the era of content marketing and social media, it's much, much more.
9/6/2016 1:51:37 PM
Interested in a career in marketing, public relations or social media? Recent communications graduates and millennials should heed this agency exec’s advice.
9/1/2016 1:51:42 PM
Many PR pros remember when press releases were issued via fax or memo. Today’s culture is dominated by emails, text messages and Skype calls. Want to better understand data? Read on.
8/30/2016 1:51:27 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM