Results for Articles:
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM
Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign.
2/20/2014 2:52:52 PM
Give reporters something no one else has and that’s relevant to them. Then let them do their jobs.
2/18/2014 2:52:51 PM
Research from Vocus found that more than 90 percent of reporters would rather get a pitch via email than via social media, or even over the phone
2/7/2014 2:49:18 PM
There are definitely pros and cons to being an independent PR practitioner, but it’s hard to deny the flexibility it offers.
2/6/2014 2:51:42 PM
Is the job stressful? Undoubtedly. But if you come at it from the right perspective, the rewards make it more than worth the trouble.
1/28/2014 2:51:41 PM
Listen up, PR pros. Here's how Stephen Covey's tips can help you become even better at what you do.
1/28/2014 2:49:53 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM
Do some of the reporter’s work for her or him before reaching out; then, stay in touch.
1/22/2014 2:51:39 PM
Though some may view press releases as outdated, they still have their uses. Many reporters want them, so they can have all the information they need in one place.
1/21/2014 2:46:15 PM
The phrase has a bad connotation, but in PR, knowing it all is anything but a bad thing. Check out these tools that can help you achieve maximum knowledge.
1/20/2014 2:46:09 PM
An official blog post from the Government Communication Service announced press releases are out in favor of ‘a more digital-friendly product.’
1/13/2014 2:47:40 PM
With topics ranging from creating great press releases to managing your money, these books are excellent resources for any PR pro to keep handy.
1/6/2014 2:51:42 PM