Results for Articles:
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
1/30/2015 2:52:08 PM
Journalists have to think more and more about video and shareability when they write stories. Here's how you can help them with those things.
1/29/2015 2:51:28 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/27/2015 2:51:06 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
Feeling tapped out? Try these techniques to get your creative juices flowing again.
1/22/2015 2:53:42 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM
Some of the best lessons about PR come from experience rather than a classroom.
1/15/2015 2:52:20 PM
The practice of media relations isn't just about landing stories. The best PR pros work to maintain and foster relationships with editors and reporters. Here are some ways to do that.
1/15/2015 2:51:27 PM
Feel like you're getting roped into projects that aren't part of your job and don't use your talents well? Here are a few ways to politely refuse.
1/14/2015 2:52:22 PM
The familiar notions that PR is all about spin and who you know simply aren't accurate representations of the job.
1/13/2015 2:52:59 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization's audiences.
1/9/2015 2:51:37 PM
If you find yourself doing one or more of these seven things, your work may have taken over your life.
1/6/2015 2:52:57 PM
Long hours, tight deadlines, and high stress are facts of life in the PR profession, but there are mechanisms to help you cope and keep your enthusiasm.
12/30/2014 5:02:04 AM