Results for Articles:
Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.
4/18/2014 4:00:56 AM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/17/2014 1:58:48 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.
4/1/2014 1:51:47 PM
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.
3/31/2014 1:49:12 PM
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
3/25/2014 1:51:49 PM
You remember clip books that were actual books, and fax machines that were absolutely revolutionary.
3/21/2014 1:49:08 PM
There’s a lot more to PR than nailing a pitch or scoring prime coverage.
3/20/2014 1:52:23 PM
Take the direct approach, but don’t be a pest. Most of all, make sure you have news that someone would think was worth reporting.
3/20/2014 1:51:10 PM
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
3/19/2014 1:51:00 PM
Not only are reporters pulling information directly from press releases more often, but with content marketing on the rise, PR pros must be diligent about accuracy to sustain credibility.
3/18/2014 1:52:53 PM
Measurement doesn’t have to be expensive or difficult, if you just know the right tools to use and what to look for.
3/14/2014 1:49:39 PM