Results for Articles:
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/19/2014 1:59:10 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/19/2014 1:51:10 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
For PR professionals and their clients, no news is decidedly not good news.
8/29/2014 1:45:02 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
Reporters don't have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they'll respond.
8/15/2014 1:52:25 PM