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These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
5/17/2013 1:57:08 PM
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
5/17/2013 1:49:30 PM
Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
5/16/2013 1:49:26 PM
Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
5/15/2013 1:49:59 PM
A lot of effort goes into your attempt to land a client. Success depends largely on whether that effort is thoughtful or misguided. Here are some common mistakes to avoid.
5/10/2013 1:48:21 PM
In the rush to compete for new business, take time to ask yourself: Is this new client the perfect fit for your firm?
5/6/2013 1:47:24 PM
From prospect lists to an array of pitches, the disciplines have significant overlap.
5/3/2013 1:54:27 PM
Startups and clients pay attention: These tips will enrich your experience with a PR agency.
4/26/2013 1:48:45 PM
Telecommuters watch TV, end the day early, and surf the Web all day, right? Wrong. This telecommuter sets the record straight.
4/24/2013 1:50:50 PM
Workplace harmony is important to any company's—or individual's—success. Here's how to stay on the good side of your co-workers.
4/23/2013 1:48:09 PM
Rattling cages is the latest method for effective corporate communications, according to several of the Eurocomm conference speakers.
4/16/2013 1:57:39 PM
Establishing yourself as a PR professional takes work. This advice might make it easier.
4/12/2013 1:57:51 PM
The outspoken former British Prime Minister, who died Monday, said a great many things worth pinning to your office wall.
4/9/2013 1:50:26 PM
Do you finish people's sentences when they're talking? Do you avoid eye contact? If so, you're not listening as well as you should.
4/8/2013 1:48:06 PM
The job market is tight. Help yourself land that dream job—or just a job—at a creative firm with this advice.
3/28/2013 1:56:45 PM