Results for Articles:
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
8/17/2016 1:51:27 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
8/5/2016 1:51:00 PM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM
Answer: Not enough young women just starting in PR and not enough mature women in mid-career who are angry, fed up and determined to change things, says this observer.
8/2/2016 1:53:55 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
7/11/2016 1:49:04 PM