Results for Articles:
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Business leaders mistakenly think PR is only about making phone calls and landing segments on 'The Today Show.' For the sake of your career, it's time to set the record straight.
9/14/2016 1:49:00 PM
How do brand managers know if they’re reaching consumers? One study says it has to do with brand strength. Here’s what that means.
9/8/2016 1:48:56 PM
Blasting out press releases won't get you far in today's crowded media landscape. Here's how PR pros can better understand and connect with their audiences.
9/7/2016 1:48:08 PM
Interested in a career in marketing, public relations or social media? Recent communications graduates and millennials should heed this agency exec’s advice.
9/1/2016 1:51:42 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
8/17/2016 1:51:27 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
8/5/2016 1:51:00 PM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM