Results for Articles:
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/8/2016 2:47:29 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
1/26/2016 2:49:26 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
The next time you plop on the couch, tune in to 'How to Get Away with Murder,' 'Game of Thrones' or 'Parks and Recreation.' Prominent characters provide excellent PR inspiration.
1/18/2016 2:48:07 PM
Learning the proper etiquette for handling a bad review of your organization or brand takes practice. Here are a few tips to consider when managing negativity online.
1/15/2016 2:49:27 PM
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
1/13/2016 2:48:20 PM
Learn to transform your presentations, speeches and talks into passionate, attention-grabbing events.
1/7/2016 2:51:14 PM
Effective communication tactics don’t have to break the bank—or your departmental budget. If you run a small outfit, here’s how to make the most of it.
1/6/2016 2:52:33 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM