Results for Articles:
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
10/23/2012 1:48:59 PM
You’ve done your research. Targeted your pitch, and—crickets. It’s frustrating. The author knows, and she wants to help.
7/25/2012 1:55:12 PM
A producer turned PR pro enlisted her former colleagues to help explain what works and what doesn’t when pitching TV news.
5/18/2012 1:58:33 PM
The practice of public relations goes all the way back to Julius Caesar. Who knew?
3/13/2012 1:47:14 PM
Brands are shunning traditional media in favor of social media to reach audiences—but they could be doing more. Here are some ideas.
10/21/2011 1:53:54 PM
To achieve success, focus your efforts on just a few overarching principles.
10/7/2011 1:49:31 PM
The visionary leader of Apple did more than revolutionize the tech industry. He also mastered the art of marketing and PR.
10/6/2011 1:59:57 PM
Not only will it communicate your client’s message more effectively, but also it help your message stand out among a crowded field of pitches.
10/6/2011 1:51:00 PM
Instead of blasting a release to the media, trying winning coverage with one of these techniques.
9/6/2011 1:56:56 PM
Sure, it’s not the military and the medical field, but public relations can be rough. Here’s why. Add your own reasons in the comments.
9/2/2011 1:59:58 PM
These journalists bucking the trend to move from newsrooms to boardrooms reflect on their previous careers and offer tips for making a similar jump.
7/5/2011 1:59:19 PM
Ever find yourself in one of these scenarios with a client? Here are some ways to make sure it never happens again.
6/10/2011 1:52:31 PM
Media loathe attending press conferences, so why not spruce up your next event to win coverage, or replace it with something more effective?
6/2/2011 1:59:56 PM
A report alleging the cyclist took performance-enhancing drugs was supposed to be a slam dunk. Instead, Armstrong’s preemptive tweet offers a lesson in finely tuned PR.
5/27/2011 1:53:59 PM
Not getting the coverage you think you deserve? Maybe you’re treating reporters like robots. Don’t worry; these 10 tips can help.
4/8/2011 1:59:52 PM