Results for Articles:
Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content.
12/31/2014 5:04:46 AM
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
12/29/2014 5:08:30 AM
Reporters talk on Twitter about how much they hate looking in their email inboxes. Here's how PR pros can change that.
10/8/2014 1:51:57 PM
There are exceptions to every rule, even the most ironclad, endlessly repeated public relations precepts.
5/9/2014 1:45:11 PM
Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.
4/29/2014 1:49:11 PM
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
4/28/2014 1:49:59 PM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/21/2014 1:47:48 PM
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
10/23/2012 1:48:59 PM
You’ve done your research. Targeted your pitch, and—crickets. It’s frustrating. The author knows, and she wants to help.
7/25/2012 1:55:12 PM
A producer turned PR pro enlisted her former colleagues to help explain what works and what doesn’t when pitching TV news.
5/18/2012 1:58:33 PM
The practice of public relations goes all the way back to Julius Caesar. Who knew?
3/13/2012 1:47:14 PM
Brands are shunning traditional media in favor of social media to reach audiences—but they could be doing more. Here are some ideas.
10/21/2011 1:53:54 PM
To achieve success, focus your efforts on just a few overarching principles.
10/7/2011 1:49:31 PM
The visionary leader of Apple did more than revolutionize the tech industry. He also mastered the art of marketing and PR.
10/6/2011 1:59:57 PM