Results for Articles:
Many PR pros remember when press releases were issued via fax or memo. Today’s culture is dominated by emails, text messages and Skype calls. Want to better understand data? Read on.
8/30/2016 1:51:27 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
Marketing pros face an uphill battle as they strive to gain consumers’ attention with the articles, videos and photos they create and share. This infographic can help you get ahead.
8/17/2016 1:48:42 PM
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
8/16/2016 1:49:35 PM
Ask and you shall receive. So much was the case for the coffee company and its latest spin on lattés. Here’s how customers voiced their opinions—and got brand managers to listen.
8/16/2016 1:47:59 PM
The platform says its tweet curation feature will eventually be extended to all users, and it is touting the tool with selected users. How will it compare to Snapchat and Instagram?
8/11/2016 1:52:57 PM
Introducing a new brand to the world can be scary. Instead of running for the hills and squandering your chance at success, add these tactics to your marketing strategy.
8/9/2016 1:51:39 PM
Good writers often craft strongly written résumés. Do PR pros fall into that category? Some might, while others should brush up on these tips—and browse our list of open positions.
8/8/2016 1:48:48 PM
Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
8/8/2016 1:47:12 PM
So much depends upon how consumers perceive an organization. Draw that external perception into sharper focus with these insights.
8/4/2016 1:49:19 PM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM
After Comedy Central execs claimed the comedian’s image belonged to the station, the Late Show host offered a unique spin on the importance of ownership and intellectual property.
8/3/2016 1:48:40 PM