Results for Articles:
Getting on TV can boost credibility and brand awareness. Here's how to turn a broadcast feature or live interview into evergreen content for your client or organization.
6/17/2016 1:56:24 PM
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of 'fair use.'
6/16/2016 1:45:03 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
In business writing, it’s important to maintain strict guidelines. Of late, ‘they’ has re-emerged as a go-to singular pronoun in certain cases. Should marketing copy follow suit? Here’s an answer.
6/10/2016 1:47:40 PM
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
6/8/2016 1:49:17 PM
In branding, your clientele’s satisfaction is crucial. Here are five reasons why your organization’s success should be measured in positive relationships with your audiences.
6/7/2016 1:49:39 PM
The company announced, in a jargon-filled press release, that its new moniker—short for Tribune online content—better suits its vision for the future. Many responded with snark.
6/6/2016 1:46:00 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
6/1/2016 1:49:24 PM
Affording young people an opportunity to learn about an intended career field can benefit those aspirants far beyond a mere paycheck. Why limit employers' ability to make that possible?
6/1/2016 1:46:06 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM