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Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers' most puzzling audiences.
1/25/2016 2:45:40 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
The publisher said the story ‘may give [children] a false impression of the reality of the lives of slaves’ and is issuing refunds for those that purchased the account.
1/21/2016 2:47:30 PM
Learning the proper etiquette for handling a bad review of your organization or brand takes practice. Here are a few tips to consider when managing negativity online.
1/15/2016 2:49:27 PM
The social media platform will offer marketers the chance to feature consumers’ positive tweets in campaigns, and users can now stream within tweets.
1/13/2016 2:49:20 PM
Several jobs and recruitment websites have published 2016 ‘best of’ lists highlighting places to work and trends for job seekers. Here are dozens of open positions to pique your interest.
1/8/2016 2:56:20 PM
A disturbance in The Force recently sent Hasbro’s PR team to work answering complaints. Many consumers called the brand’s absence of the female lead sexist.
1/8/2016 2:45:13 PM
Effective communication tactics don’t have to break the bank—or your departmental budget. If you run a small outfit, here’s how to make the most of it.
1/6/2016 2:52:33 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM
A recent survey revealed that PR and marketing pros must do more to retain audiences’ attention—and their pocketbooks.
12/18/2015 2:52:09 PM
Get on board (or ahead of the competition) with these up-and-coming strategies, tools and truths that will affect communications.
12/18/2015 2:51:28 PM