Results for Articles:
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/3/2016 1:59:48 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/28/2016 1:45:50 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Follow these steps to boil down that popular white paper or article series into a compelling and easy-to-digest visual.
4/21/2016 1:54:06 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
Going native? More and more PR agencies are waking up to the fact that they are the natural suppliers of native advertising for their clients, says this PR industry insider.
4/15/2016 1:46:46 PM
Many PR pros actively engage with clients. The responsibility to keep things together often can be overwhelming. To help you stay grounded and focused on your craft, one pro says to go Zen.
4/14/2016 1:48:22 PM
Organizations are more tech-savvy, but customers crave old-fashioned service. Try going retro and personalize your interactions if you want to thrive in today’s climate.
4/12/2016 1:51:57 PM
The Buzzfeed-ish technology, lifestyle and news website is making some changes at the top, executives announced. Here’s what’s to come.
4/12/2016 1:45:10 PM
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
4/11/2016 1:52:03 PM