Results for Articles:
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Edelman's recent survey focused on the key factors that make your message highly digestible.
7/24/2014 1:55:00 PM
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
6/20/2014 1:51:31 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
We asked to see your best business videos, and were amazed by the work you shared. This year’s entries made things incredibly difficult for our judges. Now, see the full list of winners and read about their efforts.
6/3/2014 1:53:48 PM
It certainly isn’t illegal to pay a blogger to endorse a new product, but you should be aware of the regulations that come along with a sponsorship.
5/27/2014 1:52:14 PM
Even though the U.S. is still climbing out of a recession and more jobs are becoming automated, the author says it's a great time to be in the industry.
5/19/2014 1:47:31 PM
The photographer who took the photo has set out to correct the misappropriation of her image. The Nigerian man who initially combined the photo with the hashtag says he meant no harm.
5/13/2014 1:47:06 PM
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/21/2014 1:45:11 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
The old standard measurement tool of the advertising value equivalency just can’t cut it anymore. But don’t worry. There are alternatives.
3/25/2014 1:47:32 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM