Results for Articles:
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
5/17/2013 1:54:04 PM
Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
5/10/2013 1:58:19 PM
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
4/26/2013 1:49:42 PM
‘You can't wait for inspiration, you have to go after it with a club.’
3/19/2013 1:49:46 PM
Steal a few pages from Jessica Hagy, author of the book ‘How To Be Interesting,’ who spoke at this year’s South By Southwest Interactive Festival.
3/12/2013 1:52:25 PM
If you’re selling directly to the consumer—as many PR departments are through social media—are you still a public relations professional?
3/4/2013 2:53:58 PM
Gifted storytellers offer their insights into what makes a great story, and the author provides takeaways for communicators.
3/4/2013 2:52:32 PM
People assume people don’t want to consume lengthy stories and videos on the Internet, but this a false assumption, according to the author.
2/20/2013 2:48:32 PM
The Vine app lets Twitter users share a six-second video—the ideal length for an elevator pitch. Here are several ways to use the app for PR and marketing.
1/29/2013 2:47:33 PM
Want a big company to buy your firm at a handsome price? A high profile, which is earned with good PR, is a necessary ingredient, according to the author.
1/24/2013 2:46:31 PM
Some of the best places to learn, network, and chat on Google+.
1/23/2013 2:46:19 PM
In a recent interview, the head of Columbia Journalism School’s digital program explained the extent of content marketing at companies and nonprofits.
1/17/2013 2:53:54 PM
The website 24/7 Wall St. compiles this list annually—and it’s never a good one to be on. Find out who made the current list.
1/16/2013 2:46:46 PM
It’s our first-ever survey on the most important aspects of your job: pay and happiness. It won’t take long to complete—and you’ll get a free report in return.
12/7/2012 2:50:12 PM
Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.
12/3/2012 2:59:25 PM