Results for Articles:
In more and more countries, brand managers can use these location- and industry-specific reports to monitor how consumers perceive their organization.
9/2/2015 1:57:49 PM
Tactics that may have worked years ago may have the opposite effect now. Try to avoid falling into these traps.
9/2/2015 1:52:43 PM
Tempted to skirt PRSA guidelines in order to get ahead? These missteps show what could happen if you do.
9/2/2015 1:51:56 PM
The death of a best-selling self-help guru moved many on Twitter to post his sayings. But should organizations join in the tributes? It depends.
9/2/2015 1:45:18 PM
Trying to reach a reporter over the phone can be stressful and intimidating, especially if you're unprepared. These techniques can ease the pressure.
9/1/2015 1:52:38 PM
PR professionals don't want to annoy journalists. It's the last thing they want. A little open communication could prevent it from happening as often as it does.
9/1/2015 1:51:04 PM
Havas PR's infographic doesn't just consist of guesses about the average PR pro's day. It's got the data to back up its claims.
9/1/2015 1:48:48 PM
Experienced PR pros may just recognized these characters in their co-workers, or even themselves.
8/28/2015 1:52:33 PM
Writing is important, of course, and people skills can't be underestimated, but for this author, one attribute stands head and shoulders above the rest.
8/28/2015 1:48:54 PM
One candidate will have the opportunity to work for Reddit, the front page of the Internet.
8/28/2015 1:46:02 PM
The retail chain is launching an annual campaign as a way to enhance its corporate social responsibility efforts.
8/28/2015 1:45:11 PM
PR has never been just media relations. Now, in the era of content marketing and social media, it's much, much more.
8/27/2015 1:52:37 PM
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart.
8/27/2015 1:46:06 PM
Technology is having a massive effect on how PR practitioners do their jobs. Here are three of the biggest changes happening right now, according to Cision's CEO.
8/26/2015 1:51:03 PM
PR isn't all glitz and glamour, and you may soon find out some of the things you think you know are harder than they seemed.
8/26/2015 1:48:59 PM