Results for Articles:
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
9/28/2016 1:59:29 PM
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
9/28/2016 1:57:38 PM
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
9/28/2016 1:48:20 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM
Much has changed for PR and communications pros who boost the their companies’ reputations for current and potential investors. Use these tips as a guide for success.
9/27/2016 1:46:04 PM
This co-editor will miss many things about helping run the No. 1 PR news website, but he’ll be glad to leave a glut of misdirected emails behind.
9/26/2016 1:54:39 PM
The country’s ‘fertility day’ campaign has previously received backlash, and its new pamphlet for the effort wasn’t met with a better reaction.
9/23/2016 1:52:26 PM
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc'd your snide remarks to the boss? Refresh yourself on the rules of the road.
9/23/2016 1:47:42 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
The company isn't just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
9/21/2016 1:48:07 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Clients will come and go. Keep your long-term focus on keeping your foundations strong, and your agency will survive.
9/20/2016 1:48:53 PM
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
9/16/2016 1:48:29 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Consumers crave the latest and greatest gadgets and electronics, so trends in this niche often warrant coverage. Here’s how you can make headlines.
9/15/2016 1:51:28 PM