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Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/17/2014 1:58:48 PM
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/17/2014 1:55:11 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
PR pros still have a reputation for sending mass emails to journalists who simply don’t want them. Here are some ways to help break down that stereotype.
4/9/2014 1:48:01 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
4/8/2014 1:48:14 PM
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
4/8/2014 1:46:30 PM
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
New technology allows PR pros to run some things on autopilot while making it easier to tackle the kinds of personal and creative work that bots can't replicate.
4/4/2014 1:48:44 PM
There’s a difference between hearing and listening. Make sure you’re doing the latter when you’re communicating with clients. There’s even a test for it.
4/4/2014 1:47:36 PM
When you're gleaning quotes and information from clients or colleagues, these techniques will help your subjects relax and help you tell their story with ease.
4/2/2014 1:49:28 PM