Results for Articles:
A letter from an attorney for the company warns news outlets that Sony would ‘hold you responsible for any damage or loss’ from publishing data from a huge hack.
12/16/2014 2:49:25 PM
Reporters aren't going to cover your story if it isn't timely. Here's how to know for sure that it is.
12/16/2014 2:48:39 PM
PR pros will have much better luck seeing their stories in print if they avoid these common--and annoying--missteps.
12/16/2014 2:47:45 PM
This online flippable magazine format combines visuals, mobility and custom content curation—a trifecta for attracting consumers and followers to your brand.
12/15/2014 2:52:56 PM
A new survey has found that the public perceives PR pros as smart, but also duplicitous. Is that a problem that needs fixing?
12/15/2014 2:48:46 PM
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
12/12/2014 2:52:53 PM
PR professionals and communicators are still trying to figure out the mostly new landscape of the Web. Some of the big differences between digital and traditional PR are philosophical.
12/12/2014 2:47:51 PM
This week, PR, marketing, and social media pros can apply for a job at Google, which was awarded Glassdoor's best place to work.
12/12/2014 2:46:51 PM
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
12/11/2014 2:51:11 PM
Will the departure of Michael Jeffries, the retailer's controversial former CEO, help the brand regain audience favor? Analysts think it may not.
12/11/2014 2:48:44 PM
Can emailing someone you don't know out of the blue really work? It does if you do it right and stay persistent.
12/11/2014 2:47:08 PM
The fast food's transparency campaign continued with a recent video showing the process of the iconic--and questioned--menu item. Audiences didn't seem to buy it, and sales are continuing to decline.
12/10/2014 2:53:30 PM
Many saw the show's marketing as an underhanded way of gaining viewers, especially after Paul Rosolie's promise to be eaten by an anaconda fell through.
12/10/2014 2:48:04 PM
If your story includes one of these elements, chances are good a reporter will want to cover it.
12/10/2014 2:46:10 PM
Your PR plans need maintenance just like a car or a home does. Here's how to ensure it's ready for a long, cold winter.
12/8/2014 2:46:36 PM