Results for Articles:
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM
Growing trends in the PR industry aren't hard to recognize, but acting on them will be the key to success.
9/16/2014 1:52:00 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 1:51:33 PM
Ninety-percent of people check their inboxes compulsively, and 46 percent spend more than an hour reading emails.
9/16/2014 1:46:35 PM
Certain brand names are, quite simply, hard to pronounce. Should you reconsider what you're saying with yours?
9/15/2014 1:46:38 PM
Whether your client's name shows up in an article doesn't matter. That is, until it does.
9/12/2014 1:52:13 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
If snark is one of your natural talents and you've got plenty of marketing experience, The Onion might have a job opportunity for you.
9/11/2014 1:46:20 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
Swimming in the ‘shark tank’ isn’t everybody’s cup of chum. This checklist might have you reconsidering you chosen field—or at least polishing up certain aspects of your workday.
9/8/2014 1:53:36 PM
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
9/8/2014 1:45:19 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM