Results for Articles:
There isn't always a clear distinction between what's ethical and what isn't, but if it feels wrong, it probably is.
10/1/2014 1:59:22 PM
A month before Halloween, the agency post has come up with a graphic that shows the monsters agencies can become if they acquiesce to every client demand.
10/1/2014 1:56:47 PM
Are spur-of-the moment decisions potentially dangerous? Or does overthinking hurt more?
10/1/2014 1:51:58 PM
Are you inquisitive, adaptable and a big-picture thinker? If so, you may have what it takes to lead a PR team.
9/30/2014 1:45:32 PM
Apple's unfortunate bending issue with the iPhone 6 Plus has become marketing fodder for companies, including Kit Kat and Dockers. (Update)
9/29/2014 1:49:45 PM
Companies that do good for their communities earn a lot more than just good feelings for their executives.
9/26/2014 1:53:53 PM
Beyoncé famously put out an album with no promotion or publicity leading up to it. Some of her other clever PR moves can be instructive.
9/26/2014 1:47:59 PM
There's something about that pesky reporter that always gets under your skin. You've had trouble putting your finger on it—could it be one of the traits described below?
9/26/2014 1:46:31 PM
Skullcandy is just one of the brands looking for savvy PR, marketing, and social media pros this week.
9/25/2014 1:59:09 PM
If your agency values technology and technical know-how over building relationships, it's not going to be as successful as those that do.
9/25/2014 1:51:06 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
The best press coverage is a third party endorsement. Get more of it in just three steps.
9/24/2014 1:46:06 PM
A few simple steps can change your pitch from one that gets ignored into one that is adored.
9/23/2014 1:52:18 PM
Take a look at these common-sense considerations for good PR measurement and PR campaign planning. How many of these tactics do you routinely employ?
9/23/2014 1:45:25 PM