Results for Articles:
Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.
4/23/2014 1:46:12 PM
The growing campaign is calling on agencies to hire interns from schools other than the U.K.’s top universities and pay them.
4/22/2014 1:48:21 PM
Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.
4/22/2014 1:47:56 PM
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
4/21/2014 1:51:34 PM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/21/2014 1:47:48 PM
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/21/2014 1:45:11 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
PR pros still have a reputation for sending mass emails to journalists who simply don’t want them. Here are some ways to help break down that stereotype.
4/9/2014 1:48:01 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
4/8/2014 1:48:14 PM
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
4/8/2014 1:46:30 PM
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM