Results for Articles:
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/5/2016 2:59:29 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many said the graffiti artist did a horrible job with his intended homage to the late musician and artist. Here’s how one local radio show took advantage of the criticism
2/5/2016 2:49:02 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
Targeting is paramount when trying to spread the word on behalf of your client, but which tactics work best? Try these approaches to stand out from the crowd.
2/2/2016 2:47:24 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM
The U.K.-based print publication has been feeling the sting of reader migration to online platforms. A spokesman for the organization didn't confirm layoffs.
1/27/2016 2:54:13 PM
PR pros are multitasking machines, but even the savviest communicator could use help with his or her daily task list. Here are apps and resources to use.
1/27/2016 2:51:17 PM
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
1/26/2016 2:49:26 PM
Feeling tapped out? Try these techniques to get your creative juices flowing again.
1/26/2016 2:45:42 PM
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
1/25/2016 2:54:15 PM
With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.
1/25/2016 2:52:05 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM