Results for Articles:
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
Growing trends in the PR industry aren't hard to recognize, but acting on them will be the key to success.
9/16/2014 1:52:00 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
8/8/2014 1:45:10 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
If you’re going to spend your free time renovating a home or a summer cabin into something new, why not apply it to your work?
6/30/2014 1:51:58 PM
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
6/27/2014 1:53:02 PM
Here are some ways you can tell whether your pitch meeting with an agency is full of people with whom you’ll be working, or people you’ll never see again.
6/24/2014 1:52:35 PM
The wisdom one can obtain on the baseball diamond can apply to the workplace. Both fields of engagement require discipline and teamwork.
6/23/2014 1:48:17 PM
Getting the attention of journalists can be an intimidating challenge, but it isn’t insurmountable. Do a little prep work to give them lots of incentive to listen.
6/17/2014 1:53:50 PM
A college senior nabbed the opportunity to speak with the firm’s Midwest director, Bill Zucker, by simply asking a question. That’s one of several things job seekers should do.
6/12/2014 1:52:53 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM