Results for Articles:
Marketers often speak publicly, and media relations pros know the importance of making a good impression on an audience. To make a bigger effect, consider this author and speaker’s advice.
4/1/2016 1:56:23 PM
The book 'How the Irish Saved Civilization' argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
3/18/2016 1:53:09 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/12/2016 2:52:27 PM
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
1/6/2016 2:45:55 PM
The Force is strong with savvy communicators. Here’s how you can gain the title of Jedi—er, PR Master.
12/17/2015 2:53:23 PM
One veteran PR pro gives several tips for landing the agency job of your dreams.
12/15/2015 2:53:32 PM
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
12/11/2015 2:53:47 PM
Creating and sustaining a favorable image can greatly impact your PR and marketing efforts. Here’s how you can be successful.
12/11/2015 2:45:39 PM
Communicators are mixing traditional tactics with visuals, social media outreach and mobile efforts.
12/9/2015 2:46:24 PM
If your media relations efforts are met with radio silence, you might be committing one of these mistakes. Here’s how to fix it.
12/4/2015 2:53:47 PM
When planning your strategies for the upcoming year, keep these emerging trends in mind.
12/4/2015 2:46:38 PM
These small favors will cost journalists little or nothing, and will earn gratitude and thanks from stressed, harassed PR reps everywhere this Thanksgiving.
11/25/2015 2:47:45 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Gathering media contacts by pulling a list from a database isn’t where the work ends, it’s where it begins. Follow these steps to fine-tune it into a powerful resource.
10/30/2015 1:53:00 PM