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Tactics that may have worked years ago may have the opposite effect now. Try to avoid falling into these traps.
9/2/2015 1:52:43 PM
Trying to reach a reporter over the phone can be stressful and intimidating, especially if you're unprepared. These techniques can ease the pressure.
9/1/2015 1:52:38 PM
Experienced PR pros may just recognized these characters in their co-workers, or even themselves.
8/28/2015 1:52:33 PM
PR has never been just media relations. Now, in the era of content marketing and social media, it's much, much more.
8/27/2015 1:52:37 PM
It will take more than being up on the latest tech to succeed in public relations in the years and decades to come.
8/11/2015 1:52:09 PM
Your desk says a lot more about you than the stereotypes let on. Take a look at these specific examples.
7/31/2015 1:52:23 PM
Avoid being a forgettable speaker with these simple suggestions.
7/28/2015 1:52:01 PM
Freshen or sweeten up your pitches with these words that will shine light on your energizing, colorful brand or clients.
7/24/2015 1:52:03 PM
Leaving your first PR job? That doesn't mean you have to cut ties with your former employers. Here's how to keep the relationship going.
7/23/2015 1:52:31 PM
Writing skills are often sharpened when studying the humanities, and this author shares another reason those studies can benefit communications efforts.
7/21/2015 1:52:59 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/20/2015 1:49:48 PM
The realities of a career in public relations can be tough to swallow for new professionals. Here's what you need to know to prepare.
7/16/2015 1:52:56 PM
Brand spokesmen and spokeswomen often get tangled up in superfluous details, in the process forgetting to answer reporters' questions or explain the reasons behind a policy.
7/14/2015 1:52:43 PM
Sometimes clients expect too much. Sometimes expectations aren't clear. Other times, there's just no news.
7/9/2015 1:52:18 PM
Editors don't have much time to sift through the dozens of pitches they receive. Here are some ways to make sure yours is an attention-grabber.
7/7/2015 1:52:12 PM