Results for Articles:
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
If you’re going to spend your free time renovating a home or a summer cabin into something new, why not apply it to your work?
6/30/2014 1:51:58 PM
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
6/27/2014 1:53:02 PM
Here are some ways you can tell whether your pitch meeting with an agency is full of people with whom you’ll be working, or people you’ll never see again.
6/24/2014 1:52:35 PM
The wisdom one can obtain on the baseball diamond can apply to the workplace. Both fields of engagement require discipline and teamwork.
6/23/2014 1:48:17 PM
Getting the attention of journalists can be an intimidating challenge, but it isn’t insurmountable. Do a little prep work to give them lots of incentive to listen.
6/17/2014 1:53:50 PM
A college senior nabbed the opportunity to speak with the firm’s Midwest director, Bill Zucker, by simply asking a question. That’s one of several things job seekers should do.
6/12/2014 1:52:53 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
PR pros can learn a lot from their best clients. They can perhaps learn even more from the very worst.
6/6/2014 1:53:23 PM
This year’s crop of graduation speeches at universities around the United States had plenty of advice that can apply to public relations.
6/5/2014 1:45:20 PM
Experience, tools, integrity, and compatibility are all components of a fulfilling client/agency relationship. Don’t just assume you’ll get those things from the agency you choose.
6/4/2014 1:45:03 PM
To do your best possible work, sometimes you’ve got to hit the road. Here’s why changing your venue can be exceedingly helpful.
6/2/2014 1:51:08 PM
If you’re the client of a public relations agency and hear any of these phrases come out of someone’s mouth without the proof to back it up, there’s a good chance it’s a falsehood.
5/23/2014 1:48:49 PM
Raising one’s profile in a crowded, competitive field can be tough, but it isn’t impossible. It takes diligence and a dash of courtesy.
5/20/2014 1:52:27 PM