Results for Articles:
The guidelines can serve to correct erroneous measurement beliefs and ineffective communications strategies and tactics. Here’s how they’ve changed.
11/1/2016 1:52:46 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
Poor communication blocks getting your great ideas across. Commit to these self-imposed rules to create memorable messages to your PR team, says this expert.
6/24/2016 1:53:56 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
Marketers often speak publicly, and media relations pros know the importance of making a good impression on an audience. To make a bigger effect, consider this author and speaker’s advice.
4/1/2016 1:56:23 PM
The book 'How the Irish Saved Civilization' argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
3/18/2016 1:53:09 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/12/2016 2:52:27 PM
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
1/6/2016 2:45:55 PM
The Force is strong with savvy communicators. Here’s how you can gain the title of Jedi—er, PR Master.
12/17/2015 2:53:23 PM
One veteran PR pro gives several tips for landing the agency job of your dreams.
12/15/2015 2:53:32 PM
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
12/11/2015 2:53:47 PM
Communicators are mixing traditional tactics with visuals, social media outreach and mobile efforts.
12/9/2015 2:46:24 PM
If your media relations efforts are met with radio silence, you might be committing one of these mistakes. Here’s how to fix it.
12/4/2015 2:53:47 PM