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People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
For most clients, projecting the best possible public image is goal No. 1. For a PR pro to make that happen, there’s got to be a bit of push and pull.
3/28/2014 1:52:56 PM
Reporters often don’t hesitate to send a pitch to the circular file if it isn’t timely, isn’t relevant for their audience, or is otherwise inconvenient for them. So make it convenient.
3/26/2014 1:45:45 PM
There’s a lot more to PR than nailing a pitch or scoring prime coverage.
3/20/2014 1:52:23 PM
Not only are reporters pulling information directly from press releases more often, but with content marketing on the rise, PR pros must be diligent about accuracy to sustain credibility.
3/18/2014 1:52:53 PM
Worried that a client may just be going through the motions during the proposal process? Get a better handle on the situation by watching out for these warning signs.
3/13/2014 1:52:56 PM
Whether you’re trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don’t want to be caught forgetting someone’s name.
3/13/2014 1:45:27 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
3/7/2014 2:52:32 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
Small, quick expressions offer a glimpse into what your listener really feels, even if he or she is trying to keep a poker face.
2/27/2014 2:52:06 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM