Results for Articles:
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/12/2016 2:52:27 PM
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
1/6/2016 2:45:55 PM
The Force is strong with savvy communicators. Here’s how you can gain the title of Jedi—er, PR Master.
12/17/2015 2:53:23 PM
One veteran PR pro gives several tips for landing the agency job of your dreams.
12/15/2015 2:53:32 PM
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
12/11/2015 2:53:47 PM
Creating and sustaining a favorable image can greatly impact your PR and marketing efforts. Here’s how you can be successful.
12/11/2015 2:45:39 PM
Communicators are mixing traditional tactics with visuals, social media outreach and mobile efforts.
12/9/2015 2:46:24 PM
If your media relations efforts are met with radio silence, you might be committing one of these mistakes. Here’s how to fix it.
12/4/2015 2:53:47 PM
When planning your strategies for the upcoming year, keep these emerging trends in mind.
12/4/2015 2:46:38 PM
These small favors will cost journalists little or nothing, and will earn gratitude and thanks from stressed, harassed PR reps everywhere this Thanksgiving.
11/25/2015 2:47:45 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Gathering media contacts by pulling a list from a database isn’t where the work ends, it’s where it begins. Follow these steps to fine-tune it into a powerful resource.
10/30/2015 1:53:00 PM
Large companies rarely have just one person who oversees reputation management. Here is an argument for why that shouldn’t be the case.
10/29/2015 1:53:00 PM
Public relations is among the most stressful jobs in the U.S. When the pressure gets to you, take time to be thankful.
10/28/2015 1:52:00 PM