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It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
3/7/2014 2:52:32 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
Small, quick expressions offer a glimpse into what your listener really feels, even if he or she is trying to keep a poker face.
2/27/2014 2:52:06 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM
Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign.
2/20/2014 2:52:52 PM
Give reporters something no one else has and that’s relevant to them. Then let them do their jobs.
2/18/2014 2:52:51 PM
A lot of different things in the email inbox—not necessarily all work-related—are vying for a reporter’s attention. To compete successfully, you must first prove you’re a human being.
2/14/2014 2:52:05 PM
Just because PR pros have more direct connections with reporters via social media, that doesn’t mean courtesy and decorum should go by the wayside.
2/14/2014 2:46:05 PM
Improvisation techniques aren’t just useful on the comedy stage. The tenets of agreeing and building can help PR pros in their day-to-day work.
2/10/2014 2:51:05 PM
There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story.
2/7/2014 2:52:53 PM
Once you’ve changed your outlook and ditched unnecessary worrying or laying the blame on others, you can really push forward.
2/3/2014 2:50:56 PM
The ‘death by a thousand cuts’ starts with a single slice. Avoid a situation in which either of you has to draw your sword.
1/31/2014 2:52:59 PM
Build from the bottom up: Find a niche element your client knows, build upon that knowledge, and put your client out there—online and at live events. And avoid the hard sell; it’s a turn-off.
1/24/2014 2:52:10 PM
The phrase has a bad connotation, but in PR, knowing it all is anything but a bad thing. Check out these tools that can help you achieve maximum knowledge.
1/20/2014 2:46:09 PM
PR is one of the most stressful jobs in America, but that doesn’t mean you have to be one of the most stressed-out people. Here are some ways to cope.
1/16/2014 2:45:49 PM