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If you want to guarantee that a reporter will never call you back and put you on his or her email "block" list, do these things.
12/17/2014 2:52:38 PM
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
12/12/2014 2:52:53 PM
Believe it or not, PR pros can take a page from The Brothers Grimm's stories and other classic texts about fantastical lands and creatures.
12/4/2014 2:52:02 PM
As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
12/3/2014 2:52:57 PM
PR pros can access reams of tips about writing and pitching successfully, but they can also learn quite a bit from considering what not to do.
11/25/2014 2:52:36 PM
An Uber executive's remarks became big news though they weren't intended for publication. It's always important to set ground rules with reporters.
11/20/2014 2:52:03 PM
Do the stories you're telling on behalf of your brand show your real passion? Do they have a protagonist and antagonist? They should.
11/13/2014 2:52:40 PM
What client and journalist behaviors really get under PR professionals' skins? Here are a few of the worst examples.
11/7/2014 2:53:39 PM
Though the best of us may stumble at times, pros can perfect their oral presentations by avoiding these gaffes.
11/5/2014 2:52:34 PM
Ghouls, ghosts, and goblins have nothing on these terrifying client behaviors.
11/3/2014 2:51:06 PM
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/24/2014 1:52:55 PM
News stories often fit particular molds. Here are a few of the templates to look for.
10/23/2014 1:52:03 PM
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
10/21/2014 1:52:29 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
If you're feeling uncreative and more than a little burned out, it may be time to briefly unplug, get active, and find someone to talk to.
10/14/2014 1:52:07 PM