Results for Articles:
TV and movies have conditioned people to think being a PR professional is something different from what it really is.
2/27/2015 2:52:13 PM
Sometimes, colleagues in other departments overstep. Here's how to politely tell them to back off.
2/26/2015 2:52:18 PM
As the 10th anniversary of the Thompson's death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
2/19/2015 2:52:58 PM
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/13/2015 2:52:23 PM
Don't give reporters a reason to dismiss your release without even really reading it. Double-check before you send.
2/11/2015 2:52:36 PM
If you have a suspicion that you and a client may be going through a rough patch, here are some red flags that could confirm it.
2/10/2015 2:52:38 PM
If you're feeling fed up or dispirited with your work, try these tactics to change your attitude.
2/5/2015 2:52:35 PM
During your next interview, make sure you keep these comments and questions under your hat.
2/3/2015 2:52:50 PM
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
1/30/2015 2:52:08 PM
Feeling tapped out? Try these techniques to get your creative juices flowing again.
1/22/2015 2:53:42 PM
Some of the best lessons about PR come from experience rather than a classroom.
1/15/2015 2:52:20 PM
Feel like you're getting roped into projects that aren't part of your job and don't use your talents well? Here are a few ways to politely refuse.
1/14/2015 2:52:22 PM
The familiar notions that PR is all about spin and who you know simply aren't accurate representations of the job.
1/13/2015 2:52:59 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
If you find yourself doing one or more of these seven things, your work may have taken over your life.
1/6/2015 2:52:57 PM