Results for Articles:
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
5/24/2016 1:57:39 PM
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
5/24/2016 1:47:58 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
Organizations that are ready to restructure their business models might want to rethink how they charge clients. Here’s what one pro advises.
5/12/2016 1:47:00 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
4/26/2016 1:49:59 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM