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Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
5/17/2013 1:52:53 PM
Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
5/15/2013 1:49:59 PM
To engage your audience—and bolster your reputation as a dynamic presenter—try these techniques.
5/8/2013 1:48:03 PM
Check out the newsrooms of Coca-Cola, Red Bull and the American Cancer Society to see how you can make yours a favorite among the media.
5/7/2013 1:47:00 PM
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
4/26/2013 1:49:42 PM
We’re honoring the best in Digital PR. Check out the 23 categories and learn how to enter your work.
4/23/2013 1:50:59 PM
Getting more coverage for your client or company could be easier than you think.
4/15/2013 1:53:23 PM
A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.
3/26/2013 1:54:26 PM
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
3/18/2013 1:50:56 PM
People assume people don’t want to consume lengthy stories and videos on the Internet, but this a false assumption, according to the author.
2/20/2013 2:48:32 PM
Weighing in on blogs and articles online has a number of PR and marketing benefits—unless you're leaving one of these types of comments. They will make you look, well, dumb.  
1/29/2013 2:56:00 PM
The Vine app lets Twitter users share a six-second video—the ideal length for an elevator pitch. Here are several ways to use the app for PR and marketing.
1/29/2013 2:47:33 PM
Choosing the top campaigns among the hundreds of entries was no easy task. Now that the hard work is done, it’s time to celebrate.
1/25/2013 2:59:43 PM
Today’s the day we unveil the top digital and social media campaigns, and we’re announcing the winners live on Twitter at noon EST.
1/24/2013 2:54:16 PM
Two-thirds of chief executives at the world’s largest companies are using social media in some form, according to a new Weber Shandwick study.
1/18/2013 2:59:50 PM