Results for Articles:
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/12/2016 6:00:23 AM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
1/13/2016 2:48:20 PM
Many are turning to social media to remember the late performing artist. Here are some of his most inspiring quotations.
1/12/2016 2:53:32 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM
If one glance at your email starts the recipient snoozing—or, worse, deleting—then you're probably committing one of these common blunders. Trade those snores for clicks.
12/21/2015 2:46:10 PM
If you're a PR pro who has used 'unicorn,' 'game changer,' 'synergy' or 'growth hack' in your pitches, this tool can help you banish corporate speak.
12/18/2015 2:48:46 PM
Many articles are written around large events like Consumer Electronics Show, but you must use strategies that attract reporters’ attention in order to see your story in print.
12/15/2015 2:56:26 PM
Spotify has openings in New York City and Tokyo for experienced communications pros.
12/10/2015 2:48:08 PM
Health care communicators often promote the same ailments and observances year after year. These tips can help transform a lackluster story into a news gem.
12/10/2015 2:47:11 PM
We all hate buzzwords, but some just won't die. Here are some of the most appalling offenses. Have you ever accidentally let one slip?
12/4/2015 2:55:48 PM
Are you looking to beat someone at Scrabble, gather a clever subject line for your next email or settle the debate about serial commas? These articles can help.
11/30/2015 2:52:00 PM
One lucky PR student has a chance to rub elbows with and learn from PR and marketing pros at Benefit Cosmetics.
11/20/2015 2:54:48 PM
The ‘face with tears of joy’ emoji—the most popular symbol used throughout the world—was chosen as the winner, but many argued that it isn’t a word.
11/19/2015 2:46:44 PM