Results for Articles:
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
5/24/2016 1:54:48 PM
Successful brand journalism relies on telling a series of events that capture readers’ attention and persuades them to share it with others. Use these tips as a guide.
5/20/2016 1:46:15 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
5/18/2016 1:49:27 PM
Whether you're speaking to a small group of potential clients or making a keynote address at a major industry conference, these tactics will make your message resonate.
5/13/2016 1:56:32 PM
Getting the recognition you deserve extends beyond the hard work you complete on a project or campaign. Here’s how you can convince judges that your efforts are the best.
5/13/2016 1:47:40 PM
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
5/13/2016 1:45:04 PM
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
5/12/2016 1:49:43 PM
If you’re a seasoned PR pro, content marketer or editor, perhaps it’s time to hang up your agency hat and start anew. Here are a few tips to get you started as a freelancer.
5/9/2016 1:45:08 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM