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Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
A typo—which came in a URL—drew ridicule on Twitter. The Oklahoma Sooners and other rivals had a ball with it.
7/28/2014 1:53:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
Recently, press releases have started looking a whole lot like advertisements. That’s not necessarily a bad thing, but it can get out of hand.
6/20/2014 1:48:54 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
A passing meeting at an airport bookstore turned into a blogging gig at The Huffington Post . The takeaway? Never pass up an opportunity.
5/16/2014 1:45:02 PM
Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.
4/25/2014 1:47:20 PM
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
4/8/2014 1:46:30 PM
The image was part of a satirical section of the newspaper De Morgen , and was presented as having been submitted by Russian President Vladimir Putin.
3/26/2014 1:49:13 PM
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
3/25/2014 1:51:49 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
3/19/2014 1:51:00 PM
New York branding agency The Halo Group is collecting suggestions for additional entries into its compendium of PR and marketing terms.
3/14/2014 1:47:00 PM
PR Daily readers contributed even more creative sign-offs that can replace the formal “Sincerely.”
3/6/2014 2:51:29 PM