I work with toddlers on a daily basis and they are always curious, full of energy and willing to learn. As someone who loves public relations, I have noticed many traits in toddlers that PR practitioners should embrace.
Be curious and ask questions
Every day I am bombarded with questions from toddlers, who asking anything from “What is this?” to “How does this work?” As simple as these questions sound for a toddler they are their way of learning something new.
In the PR world, curiosity is a skill that every practitioner needs. To be successful you need to be curious and ask questions. PR practitioners are expected to know everything about their client. How are they suppose to become an expert if they don't ask questions?
Practice makes perfect
Toddlers have to practice everything, from putting on their shoes to learning how to use the potty. They seldom learn a new skill on the first try and need to practice and reminders of how to do something.
Although PR professionals don't need to practice tying their shoes, they do need to practice their public relations skills. Technology is constantly changing and shaping the PR world; practice is the only way we will learn how to use this new technology to our advantage.
Make friends (network)
The toddlers I work with aren't afraid to say high to a stranger. They are constantly saying hi to the next toddler who walks into the room or to the parent at the door. For a toddler this is how they make friends, but the same idea can be used for networking.
You never know the story behind the person who is next to you in line or working the cash register at your favorite store. They might be your next client or someone who can help you with a project. You'll never know if you don't talk to them.
So take advice from a toddler and say hi to everyone you know, it might spark a conversation and land you your next big client or published piece.
Follow Amber Rice on Twitter @AmberMRice. A version of this story first appeared on the author’s blog.