5 subject line mistakes to avoid when emailing a reporter

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects. One of the most important parts of any email is the subject line. Not only does the subject line play a huge role in determining whether someone will open your email, but also it helps determine whether your email will be delivered in the first place. A bad subject line could set off your recipient’s SPAM filter. With so much riding on your subject line, it’s important to make sure you get it right, and to do that you need to avoid these big mistakes. 1. Including spammy words Including certain words in your subject line can trigger SPAM filters and prevent your emails from being delivered. Some of the words you should avoid include: