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Florida Municipal Power creates reputation plan from scratch
By Jane Irene Kelly | Posted: January 25, 2011
Corporate communicators develop a reputation management program with a lot of research and a small budget In 2006, the three-person corporate communications team for the Florida Municipal Power Agency (FMPA) , a wholesale power company owned by 30 Florida cities, was presented with a challenge: Create an effective reputation management program from scratch, as quickly as possible. FMPA’s board of directors was concerned about increasingly negative m read more...
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