In the post-Great Recession economy, corporate social responsibility (CSR) can be a difficult line-item to justify. What is the return on investment of a campaign to fight obesity or save the Arctic polar bears?
In fact, sometimes CSR can feel like another piece of business jargon—an empty gesture that lacks genuine concern for a cause.
But when done right, it can show a real sense of commitment for doing the right thing. A good CSR campaign is not always the easiest thing for a company to do.
That’s why we’re proud to showcase the winners of the first-ever PR Daily Corporate Social Responsibility Awards. In this Special Edition of PR Daily
, we take you inside the year’s top CSR campaigns.
Thanks to everyone who took part in the awards—and thanks for being part of the PR Daily
community. Now dive into these CSR campaigns to find knowledge and inspiration for your organization.
Read our Special Edition: Inside the top CSR campaigns of 2012