Results for Articles:
PR and marketing pros know that visual content is a must in today’s world of digital storytelling. For those overwhelmed with platform choices, one communicator argues to stick with what you started on.
12/9/2016 2:51:22 PM
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
12/8/2016 2:49:35 PM
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/8/2016 2:48:19 PM
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
12/7/2016 2:51:59 PM
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
12/6/2016 2:49:39 PM
Three hundred hours of video are uploaded to YouTube every minute. Here are three reasons why many go unwatched—and how to make sure yours stand out.
12/5/2016 2:47:54 PM
Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends.
12/5/2016 2:46:27 PM
It’s no longer enough to provide outstanding services and cross your fingers that customers will tell their friends and family about your organization. Here’s how to nab online referrals.
12/1/2016 2:52:57 PM
The visual social media platform is host to more than half a million advertising partners. Follow these tips to stand out and entice potential customers.
12/1/2016 2:48:09 PM
Apple, Delta, Amazon and Zales have all earned positive feedback for their efforts to bridge divisions among consumers and across the nation as a whole.
11/30/2016 2:48:04 PM
Want more views from consumers or potential clients? Here are three ways to unleash your creativity and transform run-of-the-mill videos into must-see content.
11/29/2016 2:49:13 PM
This coming holiday should serve as a reminder to be grateful for what you’ve learned and pass your wisdom along. Here are decades of insights from more than a dozen PR and comms pros.
11/28/2016 2:49:02 PM
Want to track data, respond to consumer inquires and determine your campaign’s reach? Here’s guidance on setting up a monitoring protocol.
11/21/2016 2:46:08 PM
The professionals’ go-to platform offers more than job-searching and recruiting possibilities. Check out what’s most relevant on the site to help meet your career goals.
11/18/2016 2:48:28 PM
Don’t let you audience stump you. Heed this advice if you seek to improve and expand your online presence.
11/14/2016 2:45:26 PM