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Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/11/2013 5:00:00 PM
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
A group at the University of Michigan began using the hashtag #BBUM to discuss how black students are treated. The campaign soon extended well beyond that one school.
11/25/2013 2:51:11 PM
The personal nature of the social media platform is a powerful persuasive tool, researchers found.
11/21/2013 2:51:16 PM
Twitter lists are an easy way to keep track of and build relationships with the journalists and bloggers who can give your client coverage.
11/20/2013 2:51:50 PM
In under a decade, hashtags have gone from altogether non-existent to appearing in half of all Super Bowl commercials. Follow the progression.
11/18/2013 2:49:21 PM
Digging into the details can give you some amazing insights into who your audience really is, and what you can do to reach out to that audience.
11/15/2013 2:51:24 PM
If you know what to look for, and you’re organized about it, Twitter can be an amazing resource for landing the PR gig you want in the place you want.
11/14/2013 2:51:56 PM
A huge part of the equation is simply showing up and being timely with information.
11/12/2013 2:51:18 PM
If you’re offering updates that don’t fit with the social network you’re using, constantly selling, or not posting for days or weeks on end, it’s time to adjust your behavior.
11/7/2013 2:52:33 PM
Some people simply want to get your goat on Facebook, on your blog, and in other comment sections on the Web. If you’re going to engage them, keep your wits.
11/6/2013 2:45:31 PM
These shortcuts for tweeting, getting alerts, tracking hashtags, and chatting can help make managing a Twitter account less of a sinkhole for time and energy.
11/4/2013 2:47:52 PM
The brand has heads spinning—or twisting, rather—with video recreations of classic horror scenes starring its equally classic cookie.
11/1/2013 1:49:12 PM
An infographic from Addvocate demonstrates what might happen if you find yourself posting to your accounts while knocking back a few.
10/30/2013 1:51:21 PM
Social media is unpredictable. It’s not for everyone. It’s complicated. Those are good things.
10/30/2013 1:45:18 PM