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Twitter's home page for non-users was once pretty empty, with little more than an invitation to join. Now, it's a much more robust look at what the platform has to offer.
5/14/2015 1:49:15 PM
Measurement is paramount to ensuring successful communications campaigns. Here’s what the numbers can do for you.
5/13/2015 1:51:49 PM
PR and marketing pros, finding the position you’ve always wanted doesn’t have to involve filling out endless applications and sending resumes.
5/6/2015 1:51:54 PM
A change to promoted tweets and a new tool that analyzes how articles are shared across social media could bolster brands’ online efforts.
5/4/2015 1:48:52 PM
When Kanye West and Kim Kardashian speak, the world (or at least, the Internet) listens. Here are a few ways your brand can get that kind of attention.
4/28/2015 1:51:26 PM
Soliciting customer stories is fast becoming an overused marketing tactic, and often, it doesn't really work. These techniques may yield better results.
4/24/2015 1:52:23 PM
Short on time? These tools can make the most of public relations efforts.
4/22/2015 1:51:19 PM
A recent report by Leadtail and Brightidea revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
4/17/2015 1:51:38 PM
Why did the Ice Bucket Challenge and #thedress explode in the public consciousness? One author explains the phenomenon with the concept of the 'information cascade.'
4/10/2015 1:51:08 PM
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand's advantage.
4/6/2015 1:47:01 PM
PR pros make their clients look good on social media every day, but what about themselves? Here are some tips for making your profiles shine.
3/26/2015 1:52:21 PM
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
3/24/2015 1:52:01 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
While they don't succeed on every front, there's plenty to learn from the social media efforts of the teams atop the NCAA basketball rankings.
3/23/2015 1:49:13 PM