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Twitter's home page for non-users was once pretty empty, with little more than an invitation to join. Now, it's a much more robust look at what the platform has to offer.
5/14/2015 1:49:15 PM
Measurement is paramount to ensuring successful communications campaigns. Here’s what the numbers can do for you.
5/13/2015 1:51:49 PM
PR and marketing pros, finding the position you’ve always wanted doesn’t have to involve filling out endless applications and sending resumes.
5/6/2015 1:51:54 PM
A change to promoted tweets and a new tool that analyzes how articles are shared across social media could bolster brands’ online efforts.
5/4/2015 1:48:52 PM
When Kanye West and Kim Kardashian speak, the world (or at least, the Internet) listens. Here are a few ways your brand can get that kind of attention.
4/28/2015 1:51:26 PM
The social media platform announced a feature that will help staff identify abuse more quickly along with an extended policy against violent threats.
4/24/2015 1:47:27 PM
Short on time? These tools can make the most of public relations efforts.
4/22/2015 1:51:19 PM
A recent report by Leadtail and Brightidea revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
4/17/2015 1:51:38 PM
Why did the Ice Bucket Challenge and #thedress explode in the public consciousness? One author explains the phenomenon with the concept of the 'information cascade.'
4/10/2015 1:51:08 PM
The company’s executive complained he was bored at work, but what he thought were private communications ended up bringing heavy public criticism.
4/8/2015 1:46:56 PM
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand's advantage.
4/6/2015 1:47:01 PM
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
3/23/2015 1:48:40 PM
The social media site, called the 'front page of the Internet,' can be a treasure trove for PR and marketing professionals. Here's how to use it for branding efforts.
3/13/2015 1:51:39 PM