Results for Articles:
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
3/23/2015 1:48:40 PM
The social media site, called the 'front page of the Internet,' can be a treasure trove for PR and marketing professionals. Here's how to use it for branding efforts.
3/13/2015 1:51:39 PM
PR executives largely agree that digital communication and social media are increasingly important, so why don't more know how to do them?
3/12/2015 1:51:45 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
Adobe and British Airways scored big with this week’s viral meme. But not everyone can pull it off when newsjacking a viral meme. Sorry, @TODAYshow.
3/10/2015 1:51:21 PM
Different types of content — social media, blogging, website copy — require different approaches. Check out these tips.
3/3/2015 2:51:33 PM
A recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media.
3/2/2015 2:45:29 PM
Brand and community managers can use this guide to embrace content trends without breaking the bank.
2/25/2015 2:51:08 PM
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
2/23/2015 2:48:13 PM
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
2/19/2015 2:51:38 PM
The New York Times Magazine revisited the infamous tweet that lost the corporate comms director her job and made her a permanent footnote in social media history. What courtesies do pros owe colleagues who mess up?
2/18/2015 2:49:31 PM
The hashtag trended globally on Twitter for nearly 24 hours, and the insights weren't just for reporters.
2/12/2015 2:51:00 PM
The social network announced a deal with the search-engine giant that will make tweets easily searchable. It's also making promotional tweets easier to create in hopes of drawing brand managers to use its service.
2/6/2015 2:55:06 PM