Results for Articles:
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/25/2016 1:59:47 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.
5/17/2016 1:49:22 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
Despite the many articles that advise how to attract consumers using social media, one marketer says it’s less about the tactics you use, and more about believing in your brand.
5/10/2016 1:49:24 PM
The platform's ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.
5/9/2016 1:47:04 PM
Rather than treating social media as a separate entity, tie it to your other efforts for an approach that can yield branded bliss.
5/6/2016 1:53:05 PM
Younger consumers move quickly; to relate to them, brand managers should adopt their preferred, fast-paced social media platform. Here’s how to make sure your content gets noticed.
5/5/2016 1:52:55 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
More than 414 million people are on the social media platform, and communicators who take advantage of it can garner many networking and career opportunities. Here's how to make your profile shine.
5/3/2016 1:48:58 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM