Results for Articles:
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/28/2016 9:00:12 PM
The video-sharing website—and its parent company, Google—are introducing a new kind of video ad that cannot be skipped by users. They debut in May.
4/28/2016 6:00:07 PM
We asked to see your compelling, top-of-the-line business videos, and you delivered. This year’s amazing entries made the judges’ jobs incredibly difficult! See the full list of winners, and read about their work.
4/28/2016 1:56:16 PM
Internet users’ collective inner children rejoiced this week after Cola-Cola brand managers announced the once-popular green drink will hit shelves in May.
4/28/2016 1:54:39 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
Effective product placement can go a long way with consumers on social media. To boost your brand’s image, follow this advice to garner promotion with that personal touch.
4/28/2016 1:47:07 PM
The next time your boss or client wants you to make a video about shoelaces or an image of insurance package to rack up online views, try these strategies instead.
4/26/2016 1:54:58 PM
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
4/26/2016 1:52:47 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
4/22/2016 1:54:17 PM
After the NERC asked consumers to name its newest research ship, executives have chosen not to use the results. Here’s how brand managers ‘broke the news’ to voters.
4/20/2016 1:53:15 PM
PR and marketing pros can cut through the noise online by combining storytelling skills with technology.
4/20/2016 1:51:42 PM
Paying taxes can be a pain, but marketers for brands both big and small used Twitter to reward consumers for their due diligence. Here’s what they drummed up on social media.
4/20/2016 1:47:01 PM
Basketball players will soon be walking advertisements—and could offer ample airtime for big-time brands looking for exposure.
4/19/2016 1:52:11 PM