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The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/21/2013 4:00:50 PM
Some fold auto-retweets one upon another, like a hall of mirrors—and that’s just one trick. Is there any substance to them? The author casts a skeptical eye toward these online charlatans.
5/15/2013 1:52:56 PM
If your job or business relies on social media, take a look at these lesser-known gems that can save you time and headaches.
5/10/2013 1:45:01 PM
Chief among them, of course, is that the challenges keep increasing and growing ever more complex. Here is a snapshot of what one can expect in the current terrain.
5/6/2013 1:49:12 PM
The author committed a small gaffe on social media that came back to haunt her. You can (and should) learn from her mistakes.
5/3/2013 1:45:20 PM
A congressman claims he ‘punked’ the press, gaining attention by sending a tweet and deleting it. Would this practice work for an edgy brand?
4/30/2013 1:53:14 PM
An in-depth study identified a dozen breeds of social media users, from the self-promoting ‘peacocks’ to the awkward ‘virgins.’
4/18/2013 1:54:18 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
A picture of a giant mug of root beer went viral on Facebook last month. Here’s why—as well as dos and don’ts for recreating the magic.
4/9/2013 1:53:38 PM
A new study says the craving for a constant mobile presence makes us feel connected more than it causes loneliness or anxiety.
3/29/2013 1:55:06 PM
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
3/18/2013 1:50:56 PM
You monitor it all day for work, and check it for fun on your own time. It’s exhausting.
3/11/2013 1:53:59 PM
The social network is making a big announcement tomorrow. Here’s what could be in store for companies on Facebook.
3/7/2013 2:56:30 PM
The popular Twitter app will evolve into a Web-based version. If you’re looking for alternatives, we’ve got them.
3/6/2013 2:54:51 PM
A new study says withdrawing from the Web is similar to coming down from drugs such as ecstasy. Here’s how to avoid that crash—and reclaim your sanity.
2/21/2013 2:55:54 PM