Results for Articles:
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
4/29/2016 1:51:25 PM
If you're looking to network with other communicators, stay updated on industry news and learn about upcoming trends, check out these groups.
4/28/2016 1:53:40 PM
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
4/26/2016 1:52:47 PM
President Barack Obama used social media to win two elections and spread messages from the Oval Office, but the first lady is a powerful online user, too.
4/15/2016 1:51:39 PM
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
4/12/2016 1:52:56 PM
The photo-sharing app is switching to an algorithm-based timeline, which means brands' content might no longer show up in users' feeds. Here's how to get ahead of the change.
3/25/2016 1:45:26 PM
The tissue brand made an impact on #RaganDisney attendees for its moving marketing video, but the company’s social media team took things further by interacting in real time with PR and marketing pros.
3/22/2016 1:52:49 PM
Ten years ago, Facebook was a shaky fad. Today, its market cap is almost a third of a trillion dollars. So why isn’t your organization live-streaming on Periscope yet?
3/16/2016 1:45:52 PM
Falsehoods about online PR and marketing efforts can make PR and marketing pros much less effective in their digital efforts. Here’s how to get to the truth.
3/11/2016 2:45:24 PM
Marketers must keep current with digital trends, especially when large social media platforms introduce new features and tools. Here’s what you should know.
2/29/2016 2:48:40 PM
Trying to boost conversion rates can baffle the savviest content marketers. Instead of wasting your time with the same old tools, try these website tweaks.
2/24/2016 2:45:09 PM
News organizations and marketers blasted Red Lobster for its tardy response to a high-profile mention from the pop star. One strategist suggests taking the high road instead.
2/16/2016 2:52:23 PM
Now that content marketing, social media and other online trends are dominating marketers’ tactics, room to allocate funds is a crucial part of ensuring success.
2/15/2016 2:45:08 PM
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/10/2016 2:52:04 PM