Results for Articles:
Some visual flair, consistency of message and a group effort can all contribute to a successful social media effort built around a holiday.
6/30/2015 1:52:51 PM
The popular Netflix series — both in its storytelling style and promotion — makes real connections with fans.
6/29/2015 1:49:36 PM
Rather than point fingers at people who violate water use restrictions, communicators should lead constructive action.
6/19/2015 1:52:38 PM
The boy band's heyday predated social media by decades, but the way they connect with audiences is instructive for brand managers and content marketers.
6/8/2015 1:49:46 PM
Soliciting customer stories is fast becoming an overused marketing tactic, and often, it doesn't really work. These techniques may yield better results.
4/24/2015 1:52:23 PM
PR pros make their clients look good on social media every day, but what about themselves? Here are some tips for making your profiles shine.
3/26/2015 1:52:21 PM
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
3/24/2015 1:52:01 PM
While they don't succeed on every front, there's plenty to learn from the social media efforts of the teams atop the NCAA basketball rankings.
3/23/2015 1:49:13 PM
The AMC show can not only show you how to survive a zombie apocalypse, but also gives tips to navigate online brand opportunities and crises.
3/16/2015 1:49:12 PM
An eMarketer report states that Tumblr will grow faster than Facebook, Twitter and Pinterest this year. Here's more proof it might be worthwhile to jump on.
3/13/2015 1:53:58 PM
The more brands turn to online strategies, the more comms pros must understand social media to effectively help their clients. Here are eleven things to keep in mind.
3/11/2015 1:52:42 PM
If your clients or brand aren't using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
2/6/2015 2:52:15 PM
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Not sure how to explain social media to a boss or client who isn't in the loop? Here's a guide to the basics.
1/21/2015 2:52:16 PM
Follower and 'like' counts are certainly the most visible social media metrics, but they aren't the best ones for brand managers to use.
1/16/2015 2:52:52 PM