Results for Articles:
Ever feel that you’re overwhelming your social media audience with unwanted promos and ads? You probably are. Here’s how to engage more effectively—and keep customers happy.
9/30/2016 11:00:01 AM
As consumers’ tastes and interests evolve, so must familiar slogans and icons. Here’s how brand managers at the makers of Frosted Flakes are updating a highly recognizable mascot.
9/29/2016 9:00:12 PM
The social media outfit is upping its targeted ad investment—and rolling out a new feature aimed at optimizing conversion. Here are details and the scoop on a new Periscope offering.
9/29/2016 6:00:32 PM
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
9/29/2016 1:59:08 PM
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
9/29/2016 1:54:29 PM
Ragan’s Big 5 Social Media Boot Camp is THE way for brands to master Facebook, Twitter, Instagram, LinkedIn and Snapchat.
9/29/2016 1:50:15 PM
Get your video and your team the recognition they deserve. Enter the 2016 Video Awards.
9/28/2016 1:55:01 PM
Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money.
9/28/2016 1:54:56 PM
Don’t have time to attend conferences? Sharpen your skills with Ragan Training!
9/28/2016 1:53:50 PM
Dunkin’ Donuts has already signed up for the social media/traffic app’s new feature, which gives brand managers the opportunity to engage with loyal customers.
9/28/2016 1:51:56 PM
The platforms captured a huge portion of viewers’ attention as the presidential candidates sparred onstage.
9/28/2016 1:47:03 PM
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
9/28/2016 1:46:00 PM
The organization apologized for a promotional costume that members of the Polynesian and native Hawaiian community deemed offensive. Here’s a roundup of reactions.
9/27/2016 1:54:55 PM
The platform’s VP of business and marketing partnerships said it was ‘only one of the many metrics’ you can view, but the company ‘take[s] any mistake seriously.’
9/27/2016 1:51:45 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM