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The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/21/2013 4:00:50 PM
After the latest in a string of devastating storms slammed Oklahoma Monday afternoon, relief agencies and government officials took to the Web to provide news and opportunities to help.
5/21/2013 1:59:01 PM
So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point.
5/21/2013 1:54:13 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
The company’s PR approach to its $1.1 billion acquisition of the photo- and GIF-based blogging site is to assure users they won’t “screw it up.”
5/21/2013 1:49:26 PM
The fast food chain reaches out to mommy bloggers and others to tout its Nutrition Network and change its image—with lots of success.
5/21/2013 1:47:42 PM
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
5/21/2013 1:46:59 PM
The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.
5/20/2013 1:51:59 PM
When disaster hits, both the media and the public hit the Web.
5/20/2013 1:47:44 PM
Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.
5/20/2013 1:45:00 PM
What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.
5/17/2013 1:53:36 PM
Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
5/17/2013 1:52:53 PM
It's time to unmask the 'gurus' and 'ninjas,' dismantling their wayward assertions and offering some valid guidance about online marketing.
5/17/2013 1:46:12 PM
After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.
5/17/2013 1:45:40 PM
The brand took a blockbuster meme that just happened to involve cereal and the hot actor and made it into a viral marketing campaign.
5/16/2013 1:51:25 PM