Results for Articles:
In an effort to promote literacy and boost its image, McDonald’s is offering its littlest consumers a takeaway with substance—something to read.
2/5/2016 10:00:26 PM
Dubbed ‘The Most Hated Man in America,’ the pharmaceutical chief drew strong reactions after smugly calling members of the legislature ‘imbeciles.’
2/5/2016 2:58:33 PM
An effective social media can strategy bolster relationships with consumers. Here are four ways to ratchet up your brand’s interactions through online networks.
2/5/2016 2:57:28 PM
Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.
2/5/2016 2:56:19 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Many said the graffiti artist did a horrible job with his intended homage to the late musician and artist. Here’s how one local radio show took advantage of the criticism
2/5/2016 2:49:02 PM
Few people feel comfortable talking about themselves. These three steps make sharing your accomplishments on the social network as easy as can be.
2/5/2016 2:48:49 PM
One of Ireland and the U.K.'s biggest health and beauty merchants, Boots, is under fire after consumers questioned the chain's pricing disparity between men's and women's products.
2/4/2016 2:52:49 PM
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
2/4/2016 2:47:57 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
2/3/2016 2:51:26 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
The simple flips decided which candidate would receive extra delegates in several counties in the neck-and-neck contest. Online backlash was swift and scathing.
2/3/2016 2:48:10 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM
Marketers capitalize on the attention of 12.2 million viewers that Fox Network’s latest musical drew in. Celebrities were the focal point for audiences on social media.
2/2/2016 2:54:49 PM