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This week, readers learned why they should stop obsessing about reaching millennials, how much content is shared through social media each minute, the best tactics for video marketing and more.
7/29/2016 9:00:53 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
7/29/2016 1:59:09 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
7/29/2016 1:57:21 PM
Reid Hoffman, who co-founded the go-to professional network, recently revealed the biggest mistakes he sees users making. Here's a summary—and what you can do to correct them.
7/29/2016 1:56:00 PM
Comic book nerds can rejoice: The company is offering rewards for interacting with them—and stands to gain a treasure trove of data in the process.
7/29/2016 1:54:15 PM
From animal shelters in the Midwest to coffee shops in California, business owners of all kinds are integrating Pokemon Go into their marketing strategies. Here’s the latest.
7/29/2016 1:52:49 PM
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
7/29/2016 1:51:32 PM
If you manage social media profiles for your organization or client, heed these changes that the platform is rolling out.
7/29/2016 1:49:44 PM
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
7/29/2016 1:48:29 PM
The candy brand recently announced the new product after consumers voted on their favorites.
7/29/2016 1:45:28 PM
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
7/28/2016 1:52:25 PM
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
7/27/2016 1:51:47 PM
Don’t let your greatest ideas fade away. Enter the 2016 Content Marketing Awards to get the accolades you deserve.
7/27/2016 1:50:25 PM
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/27/2016 1:49:38 PM
Crafting genuine marketing campaigns for your brand might be easier if you dedicated more time to trying and sampling its products. That’s how one agency’s latest campaign went viral.
7/27/2016 1:48:25 PM