Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Diplomas revoked. Whoever made the commencement programs
graduation ceremony at Lyndon B. Johnson School of
Public Affairs left out a much-needed letter. On the plus side, the “eggregious
typo—which the school has apologized for—provided us with some much-needed laughter.
Typos aren’t the only things that plague our writing.
Reports The New York Times, knowing when to use a comma, and when not to, can also prove problematic.
Meanwhile, AdPulp’s David Burn highlights a well-written example of first-person promotional copy on his Chipotle drink cup. However, be advised that after reading it, you will want chips and guac.
When it comes to a different medium—blog posts—your reader doesn’t have time to sit through long-winded rants. That’s why
Jeff Bullas recommends taking a few simple measurements to see that your blog’s readability statistics are on par with the capricious nature of Web audiences.
The makers of Gang Chewing Gum seem to know their audience well. In it latest marketing stunt, the brand handed out 5,000 “chewable pencils” to students in São Paulo during standard exam season. Instead of biting the ends of their pencils, nervous test-takers found tasty chewing gum in
place of their erasers.
Although having an actual eraser is useful, there’s no knocking the creativity behind Gang’s crazy idea. As for your own workplace,
OPEN Forum shares
a few crazy suggestions that might revitalize your office and colleagues.
Internet Explorer might want its employees to have a look at those suggestions if it wants to revitalize itself as the top online browser in the world. According to PC Magazine, that honor now belongs to Google Chrome.
Similarly, there’s a new No. 2 global brand, at least according to BrandZ rankings. Google makes
a solid showing on the list, but it wasn’t good enough to grab the top spot. In fact, Google fell to No. 3 this year, behind Apple and IBM, respectively.
Fashion brand Gucci came on top in a lawsuit against rival label Guess, walking away with a
$4.66 million settlement for trademark infringement.
Things are far from settled with the Federal Trade Commission as far as POM (not-so) Wonderful is concerned. A judge ruled that the pomegranate juice maker
made unsubstantiated health claims in its advertising,
according to The Los Angeles Times.
Meanwhile, Facebook is apologizing for deleting a
mom’s photos of her dying newborn, admitting it erred in its decision-making.
Make no error about it: Industries typically dominated by women—something that hits close to home in the field of PR—are seeing a
surge of men
entering those sectors of the workforce.