Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Call me optimistic (read: naïve) but it never fails to surprise me how often Twitter becomes a source of utter stupidity. At least it provides an entertaining source of material for the rest of us—and proof of the human race’s incessant grappling with commonsense. Yet even profoundly ignorant tweets from an online fashion retailer and a Wall Street Journal columnist on the recent Aurora don’t compare with these famous ill-conceived tweets that cost people their jobs.

Nevertheless, new research suggests that your company’s CEOs shouldn’t steer too far from Twitter and its fellow social media cohorts. Reports the Harvard Business Review, business execs are finally realizing the importance of social media when it comes to engaging consumers.

American audiences, conversely, have not been engaged thus far in NBC’s telecast of the world’s utmost sporting event. Despite drawing a record 40.7 million viewers for the opening ceremony of the London Games, the delayed airings of a number of Olympic events has given rise to criticism from TV spectators, as well as a new hashtag, #NBCFail.

The publicly panned delays have even spawned their own satirical Twitter handle, @NBCDelayed.

Still, NBC hopes its Summer Games coverage will prove beneficial to the network’s struggling morning show “Today,” which continues to go head-to-head in a heavily contentious ratings battle against ABC’s “Good Morning America.”

It’s likely the Olympians haven’t noticed their fans anger about the less than ideal coverage from London. Sure, they’ve probably been busy having oodles of sex, but they’re also extremely focused on their respective sports. To help them muffle the auditory distractions, many athletes have been seen wearing sound-blocking headphones before their events—in particular, the highly visible “Beats by Dr. Dre.”

Speaking of the athletes, Advertising Age highlights the most buzzed-about participants prior to London’s kick-off on Friday. Though after the opening ceremony, clearly the No. 1 spot would have been the Queen. You can watch Her Majesty’s James Bond entrance here.

Ronald McDonald is not so much making an entrance, but a resurgence. McDonald’s has reportedly divulged that its long-standing mascot will return as a central part of the fast food chain’s marketing strategy.

For a personal resurgence, I frequently turn to coffee. However, according to Forbes, coffee makers—more specifically, cheap coffee makers—are among the most dissolute energy wasters. Coffee or the environment? Argh—Sophie’s choice.

Coffee makers might be killing our energy resource, but killer content on the other hand—that’s a good thing for marketers. Thankfully, Mashable examines the anatomy of fashion site Refinery29’s killer content marketing strategy right here.

As for small businesses that don’t believe they have what it takes to institute a strategy as killer as that of Refinery29’s, OPEN Forum held a sit-down to find out what one entrepreneur did with his limited resources to market his brand.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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