Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
For every cup of burnt gas station coffee I’ve choked down, there’s a perfect vanilla latte from a Starbucks barista (who even spelled my name correctly on the cup).
For every “Tyler Perry presents” trailer that vexed me, there’s a delightfully crappy rom-com in which my favorite on-screen couple reunites.
And for every Angela Lansbury murder-mystery my grandma forced me to watch, there’s an indelible memory of the British actress playing a beloved teapot.
Clearly, life has its many minor displeasures, but as you can see, there are plenty of things to be happy about. While most writers might fixate on that which hinders the creative process, novelist Chuck Wendig
is counseling fellow scribes on how to improve their mundane mood. On his blog terribleminds
, the author shares 25 ways to be a happy writer (or, at least, happier). Here are a few from the list:
11. Stop looking at your Amazon ranking (or other Internet numbers)
12. Give yourself permission to suck.
25. Finish your shit.
A team of writers in Los Angeles might add a No. 26 to Wendig’s list: play basketball. Adweek
reports that three creatives from mOcean are keeping their mood and their prose on point while playing point guard around the agency:
Staffers at Mashable
, on the other hand, are hard at work making “Tilda-ing”—a new “meme prototype” inspired by Tilda Swinton’s live-art installation at the Museum of Modern Art where the actress slept in a glass box—the new “Tebowing.” Happy Place
chronicles the team’s efforts.
Going on a solo mission, journalist Jake Dobkin was his own live-art exhibit when he challenged professional norms by wearing Zubaz to work for an entire day. The case of purposeful “stunt journalism” at its finest came as a result of The New York Times
having declared that the loose-fitting, zebra-striped pants are poised for a comeback. In his Gothamist
piece, Dobkin dubbed them “the world’s most intense pants
RELATED: What to wear to work in the PR and marketing industry
Since we’re already wondering down memory lane in our ridiculous roomy pants, let’s continue the nostalgic trip with mental_floss
sharing a collection of 10 old-fashioned swears.
Stories such as the old-timey curse words piece must be what millennials find so appealing about mental_floss
, although Digiday
suggests four other ways the site’s content and branding strategy have won over the young and influential demographic.
RELATED: Warning to millennials: Be careful what you wish for
Graffiti artists are apparently targeting an even younger demo. BuzzFeed
’s Copyranter compiled the funniest in baby changing station graffiti it could find.
RELATED: Tumblr site corrects graffiti language flubs
Shoppers at a specialty food store in Australia won’t be laughing after they read the notice left by its management team. Reports Business Insider
, a Redditor posted this image
of a sign at a Brisbane shop informing customers they would be charged a $5 per person “just looking” fee, which is deducted from a shopper’s total at checkout.
Meanwhile, a restaurant in Los Angeles isn’t charging a fee for guests that skip their reservations. Instead, Red Medicine is publically shaming them
by outing its no-shows on Twitter. Say owner and general manager Noah Ellis:
"The assholes who decide to no-show, or cancel 20 minutes before their reservation (because one of their friends made a reservation somewhere else) ruin restaurants (as a whole) for the people who make a reservation and do their best to honor it. Either restaurants are forced to overbook and make the guests (that actually showed up) wait, or they do what we do, turn away guests for some prime-time slots because they're booked, and then have empty tables."
Hollywood also has a novel new use for Twitter. According to Adrants
, filmmakers are turning to the social media site’s Vine app to promote their movies through what “Wolverine 3D” director James Mangold is referring to as a “tweaser”:
RELATED: 15 brands to emulate on Twitter’s Vine app
Speaking of movie teasers, fans of candy brand Mike and Ike’s recent reconciliation might enjoy a tub of popcorn while taking in a trailer for the faux movie, “Mike and Ike: Reunite”: (via AgencySpy
As Mike and Ike continue rebuilding their relationship, along with their brand, Agency Post
maintains that a number of ad firms confuse brand building with pubic relations. Argues Jeff Swystun:
“The solution is to build a brand communications strategy based on thought leadership, creative excellence and real evidence that work for clients has tangible impact. This is not to be confused with sending out a press release …”
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.