If you’ve ever used Instagram, chances are you’ve seen your share of food porn photos (and their accompanying #foodporn hashtag). The term is basically shorthand for, “this is a delicious thing that I’m about to eat” and maybe “I think I’m a pretty good photographer.”
And because life is cruel, most delicious things are entirely unhealthy for your body: fat, sugar, carbs. They’re so good, yet so bad.
According to the somewhat scientific Food Porn Index
from juice maker Bolthouse Farms, about 70 percent of the photos tagged #foodporn feature unhealthy edibles.
Bolthouse developed the app with its creative agency, Tiny Rebellion, as a way to highlight all the crap—and how few vegetables—we’re eating.
interviewed Bolthouse chief marketing officer Todd Putman about the index, who told them:
"What better way than to have a little bit of a laugh around something that's quite serious, which is the way the people eat in this country," Putman says. "We all know [our eating habits are] out of whack, out of balance, and you can clearly see that mathematically."
According to Bolthouse, the company has analyzed more than 200 million #foodporn hashtags, of which only 14 million also include the hashtag #vegetable.