Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
We’re mere days from the opening ceremony of the 2012 Summer Olympics, which means it’s too late to punch your ticket for a spot at the London Games. Yet, all of us have considered whether we have the tenacity to ever make that dream a reality. Well, wonder no longer. The team at The Guardian created an interactive game
to access the potential of your medalist musings—and it’s styled after 1980s era video games. Play it here
As Great Britain’s largest city readies for the deluge of athletes and tourists, I’ve heard it was cleaning its streets of prostitutes
and graffiti raids
—but what about bona fide art? That’s the issue facing notable street artist Banksy, whose Olympic-inspired work is under threat of removal
[Related: Brands already winning big at London Olympics]
Meanwhile, The Jim Henson Company—maker of our beloved “Muppets, ” as well as “Fraggle Rock”—has removed itself from future partnership with Chik-fil-A, severing ties with the fast food chain
following the recent opposition of anti-gay marriage by the franchise’s CEO
, Dan Cathy.
Perhaps Mr. Cathy could stand to learn a lesson in empathy, one I’d gladly invite Max Sidorov to provide. The man behind the IndieGogo campaign to raise $5,000 so that bullied bus monitor Karen Klein could take a vacation proved the power of viral empathy
. The crowdsourced initiative closed this past weekend at $700,000
in donations. That might even be enough to fly first-class.
If there are enough funds remaining after her well-deserved vacay, Ms. Klein might be interested in one of the 10 weirdest finds on eBay
Speaking of weird finds, Advertising Age
gave new life to this retro commercial
from 1977 for a small piece from our childhoods called the Hula-Hoop.
[Related: 10 retro commercials to make you nostalgic]
Given the Hula-Hoop’s success, maybe advertisers should take their cue from Wham-O when contemplating how best to market their clients’ goods and service to the Hispanic market, a demographic whose estimated worth in the U.S. is already at $1 trillion
, as in a one followed by 12 zeroes—and growing.
Lyfe’s Kitchen, however, appears more concerned with the marketability prospects of sustainable food. Reports Wired
, the soon-to-be chain of healthy restaurants cofounded by former McDonald’s COO Mike Roberts is betting on a mix of eco-friendly menu items combined with the efficient service of fast food as a means to change America’s eating habits.
The idea of small-business David slaying the conglomerate Goliath is hard to imagine. When you consider that large corporations such as BP—though not McDonald’s—barely even wince at big, government-mandated fines
, it becomes nearly impossible to think that the little guy stands a chance.
Maybe your PR and marketing team would stand a chance against the big agencies if it knew more about content creation, particularly how to make awesome infographics
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.