5 free ways marketing pros can make a splash

Marketers can make their efforts go far without breaking the bank, if they know how to be savvy with certain tactics and platforms. Try these ideas on for size.

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This is far from the truth.

Related: 6 Essential SEO Strategies to Incorporate in 2016

Even with an unlimited marketing budget, you still must develop a creative campaign that will produce results.

Marketing is more about your message and finding ways to get it out there than it is the amount of money you have access to. When you are working with a limited budget, creativity is your biggest asset.

Here are five ways to market your business, even if you have zero budget:

1. Build an active and loyal social media following.

Social media platforms like Facebook, Snapchat, Instagram and Twitter give you direct access to millions of potential customers, located all over the world.

You aren’t going to attract followers by just being average. There are far too many options out there. You must put out interesting and unique content in order to build a large following.

As you build your social audience, you will create a valuable asset that allows you to market over and over, without it costing you a dime.

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