Apple’s approval process for apps in its iTunes App Store is sort of a mystery. Sometimes apps that don’t seem all that bad get rejected, and sometimes things that can be pretty offensive, and that seemingly violate trademarks, get through.
Case in point: an app called “Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie.” Clearly not an official Barbie product from Mattel, the app graphically depicts liposuction and other procedures, though it was rated for children age 9 and up.
describes the app’s gameplay further:
The dubious steps included injecting anesthetic, making incisions with a scalpel and suctioning out fat with a pump. This process was then repeated multiple times on Barbie's different “problem areas.”
A group called The Everyday Sexism Project took to Twitter to point out that the app was available in the iTunes store, highlighting the game’s description, which states the girl in the game “has so much extra weight that no diet can help her”:
The Everyday Sexism Project’s campaign resulted in hundreds of retweets and replies such as this one:
Apple took the app down a few hours after Everyday Sexism Project’s initial tweet, but it hasn’t said anything publicly
about the controversy. The app’s developer didn’t respond to Mashable
’s request for comment.
Mattel, which is embroiled in other troubles
at the moment, doesn’t appear to have commented, either.
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The Barbie app’s removal is just the tip of the iceberg, though. The same developers have another, very similar game
still available in the App Store, though that game has been removed from the Google Play store. The developer has several other games, all related to beauty and makeovers, that are still available.