With the launch of Google+ brand pages
, there are a number of smart websites and people weighing on how PR and marketing people can use the new feature.
But at least one influential blogger is wishing the brand pages never existed.
“When you work for a public company, anything you post as a representative of that company needs to be done very carefully,” Robert Scoble wrote in a blog post
. “The problem is that there’s no editorial tools for anything posted to our Google+ account.
“Google+ brand accounts are woefully inadequate for public companies’ needs.”
He goes on to list seven reasons the brand pages are inadequate, among the reasons: only one person can “own” an account and it’s “extremely easy” to accidentally post something.
Scoble, who works on the media team at Rackspace, issued a warning to other corporate communicators:
“This is just a way for me to tell anyone thinking of signing up their company for a Google+ brand account to think twice. You might, because you signed your company up for such a thing, get saddled with an entirely new job that you might not like one bit. One that you’ll find that Google didn’t equip you for success in.”
A number of commenters echoed Scoble’s sentiment, while at least a few offered workarounds for solving the challenges he noted.
Meanwhile, if you’ve already taken the plunge—or plan to this week—here are some helpful posts about Google+ brand pages:
• A Dell employee explains some differences between Google+ brand pages and profiles
• How to set up a Google+ brand page
• Tips for searching for brand pages on Google+
• How to create a Google+ brand page in 5 steps