Grey Poupon’s timing is impeccable.
As most brands shied away from entering the gay marriage conversation, on Monday the mustard purveyor posted an image to its Facebook page that celebrates June as National Pride Month.
The post states
June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.
The image offers a take on the classic Grey Poupon commercial in which two men in Rolls Royces exchange a bottle of the Dijon mustard:
In the updated version, two men are holding hands through their car windows.
The post has received nearly 20,000 “likes,” more than 3,500 shares, and a slew of comments—many extremely positive and others predictably negative, with some bordering on downright hateful.
On the positive side, one commenter wrote, “Good message. Good job.” One of the negative comments states, “It is still Adam and Eve. Not Adam and Steve.”
The brand’s seemingly prescient stance came just in time for today’s landmark rulings by the U.S. Supreme Court, one of which overturns the Defense of Marriage Act, which had defined marriage as a heterosexual union. Another ruling determined that a group suing to overturn a lower-court decision striking down California’s Proposition 8, which outlawed gay marriage, did not have legal standing to sue.
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Grey Poupon has received some excellent press in the wake of its post, including coverage by Mashable
and Business Insider