Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
There’s one stat that 6’ 3” Jeremy Lin’s basketball card doesn’t list: his equally sizeable heart. Don’t believe me? Wait until you watch this video (below) in which the gentle giant is seen reaching out over Skype
to console 5-year-old Naim, a rather distraught young fan featured in a YouTube vide
o back in June after the New York Knicks decided against resigning the now Houston Rocket.
[Related: Lessons in viral marketing from Jeremy Lin and Tim Tebow]
While we’re on sports, let me introduce you to Shannon Eastin, the NFL’s first female official
. She is slated to take to the field Thursday when the Green Bay Packers go up against the San Diego Chargers in exhibition play.
Papa John’s, meanwhile, is going up against President Obama, or at least his health care reform. Politico reports
that the pizza chain told shareholders “Obamacare” would raise its prices approximately 11 to 14 cents per pie (or 15 to 20 cents per order).
It appears Wendy’s is catering to higher-end tastes. The fast food franchise unveiled its lavish new caviar and lobster burgers
, each priced just above $16 a piece. Though it might cost you a little more than that to get one—they’re on the menu in Japan only.
Consumers awaiting the debut of Apple’s iOS 6 might be disappointed to hear that the gadget giant announced that its new operating system will not include an app for YouTube
, a clear indication of the fierce market competition between Apple and YouTube’s owner, Google.
Speaking of Apple, OnlineMBA.com recently released an infographic
that closely examines the corporation’s in-store retail.
As for marketers, you’ll probably get more out of this collection of 11 infographics
compiled by Eloqua. They cover topics ranging from the state of email marketing and a history of disruptive innovations in B2B marketing to an entire periodic table of SEO ranking factors.
Surely there’s a tip or two in one of those infographics that will help guide the next generation of jobseekers, but as this interview
with one recent grad on the agency hunt shows, breaking into the advertising industry for millennials isn’t an easy task.
Of course, the charismatic portrayal of Don Draper in “Mad Men” probably has something to do with advertising’s allure to Gen Y. And like any newcomer, Christina Hendricks didn’t receive the Emmy accolades she deserved until her character Joan moved up the corporate ladder in season five to make partner. Coincidence? The Daily Beast sat down with the actress and the show’s creator
, Matthew Weiner, to discuss the episode that changed it all.
The sexy Joan Holloway is a fictional character, but that doesn’t mean the ad world lacks executives capable of turning up the heat in the C-Suite. In fact, Business Insider
just released its list of the 50 sexiest advertising executives alive
Undoubtedly, those execs are staying busy in part because of the pervasiveness of today’s advertising. In fact, Businessweek looked
at how relentless and invasive some marketers’ tactics have become.
Still, some executives, even “the chronic overachievers,” are suffering from a new form of procrastination that’s making it harder for them to complete their work. It’s called “priority dilution,” which OPEN Forum describes
as a “dangerously deceptive saboteur” that causes “a delay of the day’s most important activities because your attention shifts to less important, but perhaps seemingly more urgent, tasks.”
One unfortunate task we can’t put off is properly paying our respects to the late Marvin Hamlisch. The renowned composer died this week
at the age of 68.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.