People who have published lists of the biggest social media blunders of the year are going to have to revise.
Here’s a tweet sent Friday morning by IAC Director of Corporate Communications Justine Sacco:
IAC is the parent company of Match.com, About.com, OkCupid, College Humor, BlackPeopleMeet.com, and The Daily Beast
Sacco hasn’t deleted the tweet, but IAC has issued a strong statement in response. Via Valleywag
This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.
Responses to Sacco’s tweet are almost entirely displays of wide-eyed astonishment. One says simply, “Yikes.” Another is a brief, “Oh hell no.”
Spot.Us founder David Cohn tweeted, “Is that tweet real? You work in PR. You [should] know better.”
This isn’t the first time Sacco has been caught tweeting stuff she should have probably kept to herself. In January, she tweeted, “I can’t be fired for things I say while intoxicated right?” And in February, she took some heat for this tweet from February 2012:
Sacco didn’t lose her job over those two tweets. We’ll see what IAC’s “appropriate action” will be this time.
UPDATE: According to CNN
, not only has Sacco's Twitter account since been deleted, but IAC has "parted ways" with its now former PR executive. On Saturday, company spokesman Ryan Trostle said:
"The offensive comment does not reflect the views and values of IAC. We take this issue very seriously, and we have parted ways with the employee in question.
"There is no excuse for the hateful statements that have been made and we condemn them unequivocally.
"We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core."