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Most airlines invest 90 hours per month on social media

By Michael Sebastian | Posted: October 31, 2012
Managing a Twitter account for an airline is a demanding and thankless job. You’re constantly fielding complaints, some of which are lodged by very angry customers, yet rarely earning a thumbs up (at least publicly) for your work.

But if you’re looking for social media employment, the airline industry is a place to look. According to a report from consultancy SimpliFlying, 75 percent of air carriers invest 90 man (and woman) hours per month on social media, and the average company in this sector devotes six people to the task. Better yet for job seekers, the vast majority of airlines plan to increase their social media spending in 2013.

Learn more in this infographic: